Digital Coordinator

Job Description

Job Description

Reports to : Director of Digital

Department : Digital. / eCommerce

Role Overview

The Digital Coordinator is responsible for accurate, on-brand product creation and day-to-day site updates on the Stoney Clover Lane eCommerce website. This role ensures clean data, smooth launches, and a best-in-class shopping experience through meticulous execution, QA, and cross-functional coordination.

Key Responsibilities

• Product setup & ownership : Build and maintain Shopify product listings (variants, pricing, swatches, personalization / customization), ensuring images, descriptions, and attributes are accurate, complete, and on-brand.
• Content updates : Partner with the eCommerce Manager to refresh PDP content for education, promos, and marketing initiatives; support homepage, collection merchandising, and seasonal edits.
• Quality assurance : Execute launch checklists; proactively identify gaps; QA front-end and back-end functionality before and after release.
• Asset management : Upload and manage digital assets; partner with the Photo team to ensure color accuracy across all eCom imagery.
• Copywriting : Draft and optimize PDP copy aligned with brand voice and product details.
• Inventory hygiene : Monitor stock status, categorization, tags, and metadata to keep selection accurate and shoppable.
• Customer experience support : Collaborate with Customer Support to resolve site, order-status, and functionality questions quickly and accurately.
• Analytics & insights : Track site metrics to spot issues / opportunities ; make data-informed recommendations to improve conversion, performance, and customer satisfaction.
• Vendor coordination : Manage day-to-day with key third-party partners (e.g., reviews platform) to maximize value and uptime.
• Documentation : Maintain clear SOPs, update logs, and process docs for repeatable, high-quality site operations.
• Market awareness : Stay current on eCommerce best practices, tools, and trends; suggest pragmatic improvements.

Preferred

Required Experience & Qualifications