Director, Product, Martech & Customer Data

Overview

PURPOSE

Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer-facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers.

As the Director of Product – Customer Growth and Data Platforms, you will define the strategy and vision for the customer and marketing data product ecosystem. You will own the full product lifecycle across a range of domains, including data platform products, analytics solutions, and the implementation and management of key MarTech tools. Success in this role requires both vision and execution—bringing new ideas to life through a well-orchestrated and prioritized roadmap that aligns with business needs.

This position sits within the Technology Product organization and works closely with partners across Marketing, Analytics, Engineering, Data Science, Business Intelligence, and Digital Experience teams. It emphasizes cross-functional collaboration to ensure delivery of high-impact solutions that enable personalization, loyalty growth, and data-driven decision-making. The focus is on delivering measurable business value such as increased sales and improved stakeholder satisfaction through scalable, high-quality products and platforms.

What You’ll Drive

• A modern MarTech and data ecosystem that enables precision marketing at scale
• A scalable foundation for segmentation, experimentation, and cross-channel engagement
• A product team that operates as trusted advisors and delivery leaders across the enterprise
• A culture of continuous innovation balanced with accountability, transparency, and rigor

RESPONSIBILITIES

EDUCATION AND EXPERIENCE QUALIFICATIONS

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

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