Demand Generation Manager

A company is looking for a Demand Generation Manager responsible for driving event-focused demand generation campaigns.

Key Responsibilities

Design and execute event-based campaigns in partnership with sellers to drive attendance and engagement

Manage pre-event processes including building targeted prospect lists and post-event lead capture and follow-up

Align campaign strategies with audience insights and optimize nurture programs tailored to audience segments

Required Qualifications

Bachelor's degree in Marketing, Business, or a related field

5+ years of experience in B2B demand generation, growth marketing, or performance marketing

Proven track record of building campaigns that drive measurable pipeline and revenue

Strong knowledge of marketing automation and CRM systems (HubSpot, Salesforce)

Excellent project management skills with the ability to manage multiple campaigns simultaneously