Senior Digital Marketing Manager

Job Description

Job Description

We are seeking a highly analytical, results-driven Sr. Digital Marketing Manager to oversee and optimize the performance of our digital marketing campaigns across each of our locations. This role focuses on driving performance, improving campaign efficiency, and generating high-quality leads. As an in-house expert in digital marketing, you will provide strategic recommendations to marketing teams across the organization, using data insights to optimize campaigns and achieve business objectives. The ideal candidate will have extensive experience with digital marketing platforms, campaign performance analysis, and analytics tools, and will thrive on identifying opportunities for improvement and executing data-driven strategies to maximize ROI.

Responsibilities :

• Monitor, analyze, and optimize digital marketing campaign performance, identifying trends and areas for improvement across all channels, including SEO, LSA, Google Ads, GBP, Yelp, Modernize, and lead aggregators like Angi's List.
• Coordinate and manage multiple concurrent projects, ensuring timely execution by proactively following up with internal teams and external agencies, while maintaining clear priorities and organization across deliverables.
• Provide strategic recommendations to in-house marketing teams for budget allocation across campaigns / channels to drive results and maximize ROI.
• Develop, maintain, and refine analytics dashboards that support real-time decision-making and enhance campaign performance tracking.
• Conduct A / B testing, performance testing, and experimentation to drive campaign performance and efficiency.
• Prepare and present regular performance reports, offering actionable insights and recommendations for campaign optimization and lead quality improvements.
• Serve as a key expert on digital performance, providing strategic guidance on campaign tactics, performance metrics, and optimization strategies.
• Collaborate closely with cross-functional teams including marketing leaders, digital marketing counterparts and external agencies to ensure campaign objectives align with broader company goals.
• Analyze and report on lead quality and ROAS for lead aggregator platforms such as Angi's List, Yelp, Modernize, and others. Collaborate with account managers and internal teams to optimize performance and identify new growth opportunities.
• Stay ahead of industry trends, new tools, and technologies to identify opportunities to optimize campaigns and enhance performance.
• Ensure data consistency, accuracy, and reporting across all digital marketing platforms.
• (If applicable) Oversee and mentor direct reports, providing leadership and professional development opportunities as the team grows.

Qualifications :

Preferred Skills :

Benefits :

Pay Range

$115,000—$125,000 USD