Director Demand Generation

Overview

Join to apply for the Director Demand Generation role at LILT AI .

About LILT AI is changing how the world communicates — and LILT is leading that transformation. We are on a mission to make the world's information accessible to everyone, regardless of the language they speak. We use cutting-edge AI, machine translation, and human-in-the-loop expertise to translate content faster, more accurately, and more cost-effectively without compromising on brand, voice, or quality. At LILT, we empower our teammates with leading tools, global collaboration, and growth opportunities to do their best work. Our company virtues— Work together, win together; Find a way or make one; Quicker than they expect; Quality is Job 1 —guide everything we do. We are trusted by Intel Corporation, Canva, the United States Department of Defense, the United States Air Force, ASICS, and hundreds of global Enterprises. Backed by Sequoia, Intel Capital, and Redpoint, we’re building a category-defining company in a $50B+ global translation market being redefined by AI.

The Marketing Team at LILT promotes the story and impact of LILT globally. It serves as the face of LILT, reaching out to prospects, customers and the community to help the world understand LILT products and services, drive pipeline growth, and grow our market presence. We are passionate about technology, localization and making information accessible to all. Working on LILT’s Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact.

Where You’ll Work : This position is based out of our San Francisco, CA office and will be expected to work in the office in a hybrid capacity.

What You’ll Do

Reporting to the SVP of Marketing, this high-impact, hands-on leadership role is responsible for owning and scaling our global demand generation engine. You’ll lead the strategy and execution of full-funnel marketing programs that drive predictable, scalable pipeline — partnering closely with sales, product marketing, and RevOps.

You’ve done this before. You’ve taken a company from Series B or C to $100M+ in ARR, building high-performing demand engines using a mix of inbound, outbound, ABM, and lifecycle strategies. You’re data-driven, revenue-obsessed, and deeply fluent in HubSpot.

Key Responsibilities

• Own the pipeline. Drive strategy, execution, and reporting across all demand channels to generate and accelerate qualified pipeline growth.
• Lead the function. Build, mentor, and scale a high-performing demand generation team.
• Full-funnel ownership. Design and optimize the entire lead funnel — from top-of-funnel acquisition through MQL to SQL handoff — to drive conversion and velocity.
• Leverage HubSpot. Architect scalable campaigns, lead scoring, nurture flows, and attribution models using HubSpot as the backbone of your demand engine.
• Partner with Sales. Align tightly with revenue leadership to define pipeline goals, campaign targeting, SLAs, and lead management workflows.
• Fuel growth. Launch multi-channel campaigns across paid media, SEO, content syndication, events, outbound motions, and ABM to meet ambitious growth targets.
• Use data to scale. Build a performance dashboard culture. Forecast, measure, and communicate program results, continuously optimizing for ROI and CAC efficiency.
• Collaborate cross-functionally. Work across product marketing, SDRs, sales ops, and product to build cohesive, conversion-optimized campaigns.

Qualifications

Why Join Us

Our Story

Our founders, Spence and John, met at Google working on Google Translate. As researchers at Stanford and Berkeley, they worked on language technology to make information accessible to everyone. They learned that Google Translate wasn’t used for enterprise products inside the company, and left to start LILT. Since 2015, LILT has focused on machine learning, language models, and human-in-the-loop systems to deliver enterprise translations.

At its core, LILT has always been a machine learning company since its founding in 2015. LILT has prioritized investments in Large Language Models, human-in-the-loop systems, and now agentic AI to meet enterprise translation demands.

Benefits

Information collected and processed as part of your application is subject to LILT's Privacy Policy at https : / / lilt.com / legal / privacy. LILT is an equal opportunity employer. We provide equal opportunity to all individuals without regard to race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, disability, veteran or marital status, pregnancy, or any other classification protected by applicable laws. We are committed to fair employment practices.

Disclaimers : As part of our recruitment efforts, we may use automated tools to assist in evaluation of applications. All final hiring decisions are made by people. If you have concerns or require accommodations, contact recruiting@lilt.com.

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