Marketing Researcher

Dedicated to Excellence, Committed to Service

Marketing Researcher

The Market Researcher evaluates how our audiences interact with our services, programs, and our competitors. Data is collected about target audiences, enrollment trends, admissions events, and other services utilizing primary & secondary research applications. Methods used range from analyzing industry reports, peer-review studies, etc. to designing surveys, polls, focus groups and similar tools. Results are then summarized and reported in a meaningful way to address strategic goals. Duties also include ad hoc general research and reporting projects as needed to support the Marketing Strategist and Advertising and Marketing Director.

Gather Research

Gather and process research data on consumers, and current market conditions in higher education or other related ministries. For higher education, studying current enrollment trends, demographic information, as well as geographic information for our competitors in the college and university sector. Provide this information to the marketing strategist as requested so they can create effective and targeted campaigns.

Process Data

Convert complex amounts of data and findings into understandable tables, graphs, and written reports. Use marketing software to create dashboards with information that is used by the marketing strategist to develop specific campaigns. This data will also be given to the master clients as they learn more about their company's data.

Survey Development and Reporting

Craft surveys for events held for our clients. Determine what is needed for those surveys and give recommendations to the client for the survey. Work with the Digital Media department to send out the email for the survey to the correct audience. Gather and interpret the data received from those surveys into a report that is easy for the client to understand and make decisions from.

Campaign Reporting

Review any analytics from campaigns and provide reports on how the campaign performed. Also use survey results to report post-campaign on what tactics were successful and which ones were not successful. Give recommendations based on data for future campaigns.

FLSA Status - Scanning (Non-exempt)

Education

Required Education : Bachelor's Degree - Business Preferred Education : MBA - Marketing

Work Experience

Required Experience : 1+ years in market research Preferred Experience : 2+ years in market research

Physical Requirements and Skills

Data Interpretations, Data Reporting, Microsoft Office, Operating Office Equipment, Oral Presentation, Survey Software