Principal Product Designer - AdTech

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Recruiting Partner to Engineering & AI Leaders | Building High-Impact R&D Teams | USMC Veteran

Introduction to Demandbase :

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely.

We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply.

Come grow with us at Demandbase!

About the Role :

As we continue to scale our platform, we’re seeking a

Principal Product Designer

with a strong background in

AdTech, data visualization, and enterprise UX

to lead key product initiatives from 0→1 and help evolve our user experience across a suite of sophisticated, data-driven tools.

This is a high-impact role suited for a strategic design leader who thrives in

data-intensive, fast-paced environments

and understands the nuances of

advertising technology, campaign orchestration, and performance analytics .

This position is based in San Francisco, CA. Remote is considered for highly qualified candidates and is on a case-by-case basis.

The base compensation range for this position for candidates in the SF Bay Area is : $163,000 - $245,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.

What you’ll be doing :

Own end-to-end design

for high-priority product areas—discovery through delivery with a focus on AdTech-driven experiences.

Collaborate with Product Management, Engineering, Data Science, and Marketing to define user needs, product requirements, and design goals.

Translate complex AdTech workflows—such as segmentation, targeting, attribution, and bidding logic—into intuitive UX and clean UI.

Partner with Research to plan and execute qualitative and quantitative studies, synthesize insights, and integrate findings into product direction.

Create wireframes, prototypes, high-fidelity visuals, and design specs using Figma.

Drive

cross-functional design reviews , provide and solicit feedback, and align stakeholders across multiple domains.

Actively mentor junior designers, fostering a collaborative, high-quality design culture within the team.

Champion a user-centered approach in shaping long-term product vision and short-term priorities.

What we’re looking for :

7+ years

of experience designing enterprise-grade digital products, ideally in

SaaS, MarTech, or AdTech

environments.

Demonstrated experience designing

programmatic advertising tools, campaign management dashboards, or analytics / reporting platforms .

Strong UX and visual design skills; fluency in interaction design, layout, and information architecture for complex systems.

Proficiency with

Figma , prototyping tools, and tools for collaborating across functions.

Comfort with

data-rich UI , including dashboards, filters, charts, and interactive elements.

Experience working closely with engineering to implement designs accurately and efficiently.

Confidence operating in

ambiguous, rapidly evolving product spaces

with a test-and-learn mindset.

Exceptional communication skills—you can clearly articulate design decisions and trade-offs to technical and non-technical partners alike.

Even Better If You Have :

Deep understanding of

AdTech concepts : DSPs, DMPs, identity resolution, attribution modeling, real-time bidding, or media planning.

Experience with

B2B data visualization , segmentation logic, or machine learning explainability.

Why Demandbase :

We’re solving some of the toughest problems in B2B go-to-market, blending rich data, AI, and automation. At Demandbase, designers work on real customer pain points, helping our users achieve business outcomes at scale. If you’re energized by the challenge of simplifying complexity and turning signal into action—especially in the AdTech world we’d love to talk.

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase :

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case‑broad basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Referrals increase your chances of interviewing at Demandbase by 2x

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Design

Software Development

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