Partner Marketing Director

Overview

Do you have the following skills, experience and drive to succeed in this role? Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in enterprise initiatives across public cloud, data science, AI, engineering innovation and IoT. We serve customers including the world\'s leading public cloud and silicon providers and industry leaders. Canonical is founder-led, profitable and growing. The company emphasizes global distributed collaboration with 1200+ colleagues in 75+ countries and few office-based roles. Teams meet two to four times per year in person to align on strategy and execution.

The role is a new leadership position, Partner Marketing Director, reporting to the VP of Marketing. You will lead a team of marketing managers running partner programs and work closely with partners to make Canonical their trusted partner to deliver open source-based products and solutions. You will be responsible for maximizing the ROI of campaigns supporting partner motions (sell-to, sell-through or sell-with).

The partner marketing team is multi-talented, comfortable formulating joint value propositions and running lead generation campaigns. They create compelling messages / assets and select effective channels through complex supply chains. They are passionate about technology and enterprise users, and are early adopters of advanced partner analytics technologies.

Location : This role is home-based in the AMER region.

Responsibilities

• Building a marketing strategy that drives pipeline growth and revenue outcomes through key partners – Silicon, IHV, ODM, Channel, GSIs, etc.
• Aligning with growth, field and product marketing to deliver activities integrated with Canonical\'s campaigns.
• Owning the execution of partner campaigns across the funnel from recruitment to demand generation programs.
• Engaging and elevating the partner community through exceptional content in partnership with the communications, product and alliances teams.
• Multiplying our partners\' impact through programmatic approaches.
• Crafting bespoke plans and joint value propositions to stand out in the marketplace.
• Championing our partner collaboration vision both internally and externally.
• Managing the use of Marketing Development Funds (MDF) whether we receive it or distribute it.
• Driving the adoption of advanced analytics and reporting tools to continually improve the ROI of partner marketing activities.
• Mentoring and developing a diverse team of partner marketers covering our whole spectrum of partners.
• Cultivating a culture of continuous testing and optimization.

What we are looking for

Additional qualifications

What we offer

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

Details

Senioriry level : Director

Employment type : Full-time

Job function : Marketing and Sales

Industries : Software Development

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