Senior Media Planner

Job Description

Job Description

Salary : $65,000-$80,000

Who Are We :

We are moment makers. For our clients, for the communities we serve, and for the community we are. Were moment makers for the here and now, seeing challenges as opportunities and problems as a chance to create amazing solutions. At Karsh Hagan, its our goal to elevate every moment by being pioneers of brave ideas and creating work that drives results. So, if you desire to meet the moment head-on, wed like to meet you.

Why Join Us :

Ask yourself the following questions : Do you like to win awards, and lots of them? Do you enjoy great employee benefits that promote a healthy work-life balance? Do you like living in one of the worlds prettiest cities? Do you want to create work that makes a measurable difference in the lives of others? Well stop while were ahead, but you get the point.

Job Breakdown :

A Senior Media Planner is responsible for developing, implementing, and optimizing media plans that align with a client's marketing objectives. This role involves conducting market research, analyzing audience data, and selecting appropriate media channels to reach target audiences effectively. The Senior Media Planner collaborates with creative teams, account managers, and vendors to ensure campaigns are executed smoothly and meet performance goals. Additionally, they monitor campaign performance, make data-driven adjustments, and provide insights for future strategies. Strong analytical skills, media industry knowledge, and experience in media planning and buying are essential. Leadership and the ability to mentor junior planners are also important aspects of this role.

• Collaborates with the media team to evaluate data and develop effective media plans, focusing on target audiences and markets.
• Utilizes media research tools (MRI, Vivvix, GWI) and audience insights to determine optimal media mixes and strategies.
• Assists in budget planning and developing media objectives
• Develops and presents media strategy and tactical plans for feedback and approval.
• Manages and oversees the execution of media plans, including reporting, optimizations, and vendor relations.
• Utilizes media research, audience insights & data analytics to determine an optimal media mix
• Handles media authorizations, budget management, and invoice reconciliation.
• Keeps up-to-date with industry trends and participates in vendor meetings and new business projects.
• Mentors and delegates tasks to junior team members, fostering their development and expanding their skills.
• Conducts competitive research, contributes to agency POVs, and participates in performance evaluations and candidate interviews.
• Engages in agency and departmental training sessions to stay informed and innovative.
• Gathers, organizes, and presents competitive research and spending data
• Oversee media reporting and key insights / optimizations to evolve media and achieve client goals
• Participation in media vendor meetings, presentations, and functions to learn about new opportunities and represent the KH media team
• Motivate Planners / Coordinators and encourage innovation and creativity throughout all projects by serving as a role model within the group / team
• Contributes to performance evaluations of direct reports

Requirements :

Salary Range :

This is an exempt role with a salary range of $65,000 - $80,000

Whats In It For You :

A hybrid work environment in the office on Tuesdays and Thursdays, remote for the rest.

Unlimited PTO with 10 paid holidays and a floating holiday, including a full holiday break from Christmas through New Year.

A 401(k) with employer matching to ensure a harmonious work-life balance.

Masterclass access for all employees

And, quite possibly the best, a furry-friend-friendly office where dogs are just as important as coworkers.