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Growth Marketing Lead

Growth Marketing Lead

VirtualVocationsLansing, Michigan, United States
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A company is looking for a Growth Marketing Lead to own the full marketing funnel and drive growth strategies.

Key Responsibilities

Own end-to-end growth from awareness to SQL, setting clear targets for pipeline and efficiency

Establish new marketing channels and scale successful initiatives through disciplined experimentation

Collaborate with Product, Sales, and RevOps to align narratives, goals, and reporting

Required Qualifications

Experience in managing paid ads, outbound campaigns, ABM, AEO / SEO, and webinars

Strong analytical skills with a proven track record of improving funnel metrics

Ability to work in ambiguous situations without a predefined playbook

Collaborative mindset with curiosity about customer experience and support operations

Familiarity with tools like Salesforce, HubSpot, and Google Analytics is a plus

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Growth Marketing Lead • Lansing, Michigan, United States

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