Events Marketing Manager

Events Marketing Manager, Live Journalism Events

Dow Jones has been finding new ways to bring information to the world's top business entities since 1882. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

ABOUT THE TEAM

The Dow Jones events marketing team is responsible for recruiting the world's foremost influential business and consumer audiences into our Live Journalism events. We equip ambitious professionals with the essential information and tools they need to better lead their industries, grow their businesses and advance their careers. We host highly specialized events that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.

ABOUT THE ROLE

The Events Marketing Manager, Live Journalism Events will join the entrepreneurial team that delivers world-class event propositions at Dow Jones. The team creates, runs and manages successful events which convene the world's leading C Suite executives, politicians, industry experts and vertical business communities. As Marketing Manager, you will play a pivotal role in generating awareness, interest and demand for our events, contributing to the future new business growth of the group. You will report to the Director, Acquisition Marketing, Live Journalism and work in our midtown Manhattan office 3 days each week.

YOU WILL

• Work closely with the Audience Data team to develop targeted audiences, identify gaps and define strategies to build out data sets and engage them
• Develop and execute multi-channel campaign plans to drive awareness and conversion of our event propositions including : email, digital media, owned media, paid media, social, print, sales, partnerships
• Proactively analyze in-cycle campaigns, drawing on successes and failures in order to identify tactics that are working to deliver on acquisition goals
• Work closely with the sponsorship sales teams to identify targeted audiences and define strategies to acquire, engage, and retain attendees
• Collaborate with paid media, brand, product, news, sales and operations teams to derive creative ways to drive event acquisition.
• Manage marketing budgets for all assigned conferences, monitoring the effectiveness of all activity and making timely adjustments to maximize ROI
• Provide on platform event support for key events, ensuring