Growth Architect
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
We're a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world's most complex problems. Leveraging BCG's global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.
What You'll Do
Growth Architects are responsible for incubating growth thinking into our ventures at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention.
- Be responsible for input on growth strategy, execution, and optimization for one of our digital businesses
- Provide input into multi-channel growth strategy based on product needs
- Define, execute, analyze, and optimize A / B and multi-variant tests
- Work with the growth team to implement market viability tests
- Prepare growth strategy documents, frameworks, and guidelines for internal and external use
- Convert insights into action- see customer acquisition process through from ideation to execution
- Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
What You'll Bring
2-4+ years of professional experience in industry, consulting, or agencyWillingness to travel as neededHands on experience with paid media tools like Facebook Power Editor and Google AdWordsExperience with analytics tools like Google Analytics, Mix Panel, and AppsFlyerA proven track record of personal success and ambitious undertakingsA passion for building, bringing to market, and scaling digital products and servicesEntrepreneurial spirit to help us shape our growth initiatives and companyAbility to think strategically and creatively : analyze, synthesize, recommend and take actionsPrevious marketing or user acquisition and growth experience proliferating consumer facing digital products and servicesExpert communication, presentation, and material preparation skills requiredA passion for growth marketing and driving customer adoptionPrevious experience at a professional consulting company highly desiredFamiliarity with the following techniques : SEO / ASO, SEM, DSPs, social, paid, and community / influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc.Bachelor's or Master's degree in marketing, business, or a related field.Please note : any degree programs (including part-time) must be completed before starting at BCG.
You must live within a reasonable commuting distance of your home office. As a member of that office, it is expected you will be in the office as directed. This role puts you on an accelerated path of personal and professional growth and development and so, at times, requires extended working hours. Our work often requires travel to client sites.
The first-year base compensation for this role is : Growth Architect : $110,000 - $145,000 USD Senior Growth Architect : $157,000 - $190,000 USD In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG's Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below.
Zero-dollar ($0) health insurance premiums for BCG employees, spouses, and childrenLow $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugsDental coverage, including up to $5,000 in orthodontia benefitsVision insurance with coverage for both glasses and contact lenses annuallyReimbursement for gym memberships and other fitness activitiesFully vested Profit-Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) planPaid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursementGenerous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)Paid sick time on an as needed basis