Senior Manager, Payer Marketing

Senior Manager, Payer Marketing

The Senior Manager, Payer Marketing role supports the market access strategic marketing efforts for the Ophthalmology Rx business unit within Bausch + Lomb. This role contributes to the development and execution of Market Access strategic planning for promoted products within the B+L prescription portfolio, with a focus on Commercial insurance plans, PBMs, and Medicare.

The Senior Manager collaborates cross-functionally to support brand access strategy, new product launch planning, and competitive response initiatives. This role also helps develop pull-through strategies and tactical plans to achieve coverage objectives and profitable access. The position reports to the Director, Payer Marketing & Strategy and requires strong teamwork across Brand Marketing, Pricing / Contracting, Account Management, HEOR, Field Sales, and other commercial operations teams.

Key Responsibilities :

• Collaborates with Brand Marketing teams to identify access and reimbursement insights and contribute to strategic and tactical recommendations supporting brand strategy.
• Supports the development of Payer Value Proposition materials and Account Team resources to achieve access objectives across the B+L Ophthalmology Rx portfolio.
• Coordinates with agency partners and internal teams to ensure adherence to Promotional Review Committee (PRC) standards; supports training for Market Access Account teams.
• Assists in defining Health Economic Outcomes Research (HEOR) needs and executing evidence generation plans to reinforce payer value propositions.
• Develops understanding of the Ophthalmology therapeutic area and U.S. healthcare landscape through market research and internal resources.
• Contributes to development of market access messaging for Field Sales teams to support pull-through initiatives.
• Partners with Sales Training to support curriculum development that enhances market access proficiency across Field Sales.
• Collaborates with Strategic Pricing on contracting strategy alignment with brand and market access objectives.
• Works with Brand Marketing and Analytics to identify payer insights and analyses to inform planning.

Qualifications :

Note : This role is eligible for our hybrid work schedule allowing for up to 2 days / week of telecommuting from home and 3 days / week in our Bridgewater, NJ corporate office.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For U.S. locations that require disclosure of compensation, the starting pay for this role is between $170,000.00 and $200,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

U.S. based employees may be eligible for short-term and / or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

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