Director of Marketing

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Why join Harvard Law School?

Join a community that combines excellence in legal education and scholarship with a deep commitment to justice. Here at Harvard Law School (HLS), you'll find an environment that values who you are and encourages you to grow, inspire others, and make a meaningful impact. Wherever you are in your career journey, HLS is a place where you can thrive, contribute, and be part of something bigger.

Job Description

The Director of Marketing is a strategic leader responsible for planning, developing, and executing comprehensive marketing strategies to drive enrollment, increase brand awareness, engage the target audience and maintain and grow the Program on Negotiation (PON)'s position as a global leader in negotiation, conflict resolution and mediation.

This leadership role requires expertise in the development of engaging content, web site management and optimization, email and digital marketing, budgeting and forecasting, and team and agency management.

The Director of Marketing works as a member of the PON Leadership Team to shape and implement multi-channel strategies that maximize educational impact for participants, attain or exceed revenue goals and overall financial contribution.

As a Director of Marketing, you will :

• Provide effective leadership and administration, working both externally with a network of stakeholders including web developers, analysts, digital and email marketing, editors, design and copywriters, as well as internally with colleagues across all areas of PON's activity.
• Work with PON's program delivery teams to secure program dates, launch schedules, and deadlines for web and materials development.
• Develop, maintain and monitor marketing budgets and financial performance.
• Work closely with the web development team to ensure consistency, quality control and optimum availability for the website. Optimize system uptime, safety and security and with the Harvard Office of the General Counsel to ensure that the website complies with evolving security and safety. Explore adding new content frameworks as required to keep the website current and accessible.
• Manage the creation and development of timely and engaging content to support PON's editorial newsletter program. Determine new content needs based on analytics that drive traffic to the website. Coordinate with all PON stakeholder's website content related to programs, and mission as required.
• Define and execute comprehensive email marketing strategies aligned with overall marketing and business goals. Work with external agencies'to oversee the creation, scheduling, testing, and deployment of email campaigns, including promotional, and editorial emails.
• Work with external agencies to maximize paid advertising to develop ad campaigns, expand the proprietary database, and reach or exceed target acquisition goals. Develop brochures with external agency, email communications, event collateral, swag, trade show displays and any other visual or written content to promote PON programs.
• Run systems analysis, coordinating with external web team on updating and development of all analytics required for optimal system operation and optimization of all email, web and social media inventory.
• Provide strategic support by conducting competitive market research and assisting with new program development and program improvements, as well as collaborating on marketing and outreach strategies to expand enrollment and visibility. Evaluate program outcomes and recommend improvements to curriculum and delivery.

Qualifications

Basic Qualifications

Bachelor's degree with 8 years of progressive marketing management experience.

Additional Qualifications and Skills

We are looking for people who have :

Additional Information

Appointment End Date : This is a one-year term appointment with potential for renewal, subject to departmental funding and need.

Standard Hours / Schedule : Full Time

Visa Sponsorship Information : Harvard University is unable to provide visa sponsorship for this position

Pre-Employment Screening : Identity, Education

Other Information :

All offers are made by HLS Human Resources.

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Work Format Details

This is a position that is based at a Harvard campus location with some remote work options available. Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 059. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to :

Learn more about these and additional benefits on our Benefits & Wellbeing Page.

EEO / Non-Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.