Social Media Specialist Job at Chosen Foods in San Diego

Overview Chosen Foods is the #1 Avocado Oil, Avocado Oil Spray, and Avocado Oil Mayo in America

• , and we’re continuing to expand our portfolio into exciting new categories. We are on a mission to do good in the world by being good for the world, replacing bad fats with good fats from 100% Pure Avocado Oil across the kitchen pantry. Today, our robust portfolio includes oils, sprays, mayos, salad dressings, and dip & drizzle sauces. If you’re passionate about wellness and transforming the way America eats, we’d love to chat with you about joining our mission-driven team and learn how you’d like to help make a meaningful impact on the future of food.

Salary Range

$60,000 - $70,000

Job Summary The Social Media Specialist plays a key role in shaping and executing Chosen Foods’ social media strategy, overseeing how the brand shows up across platforms to build culture, community, and consumer love. This role is perfect for a strategic thinker who lives and breathes social, understands what drives engagement, and knows how to turn insights and trends into impactful, brand-right content. You’ll own the full social plan — from strategy and content calendars to execution and performance — ensuring that Chosen Foods consistently delivers timely, creative, and culturally relevant content that connects with consumers and drives results.

Responsibilities Develop and manage the overarching social media strategy and content calendar across platforms like Instagram, TikTok, Pinterest, and emerging channels.

Lead concepting and production of social-first content (video, photo, copy), collaborating with internal teams, agencies, and creators.

Monitor cultural trends, creator communities, and internet moments to translate insights into timely brand campaigns and posts.

Collaborate with the team on day-to-day community management, ensuring brand-right engagement in DMs, comments, and partnerships.

Analyze and report on content performance, providing insights and recommendations to optimize engagement and reach.

Collaborate cross-functionally with Marketing, Creative, and Shopper teams to amplify campaigns and drive cohesive brand storytelling.

Maintain and evolve the Chosen Foods brand voice across all social platforms, balancing consistency with creativity.

Stay ahead of platform updates, algorithm shifts, and best practices to continually elevate the brand’s presence.

Professional Qualifications 3+ years of professional experience managing social media for a brand, agency, or publisher.

Deep knowledge of TikTok, Instagram, Pinterest, and other emerging platforms, with proven success in growing engagement and community.

Strong strategic thinking paired with hands-on creative execution skills (copywriting, short-form video, visual direction).

Comfortable directing shoots (and being in them!) and working with creators to produce high-quality, platform-native content.

Experience filming UGC style content is a plus

Proficiency with social creation / editing tools (e.g., CapCut, Canva, Adobe Suite) and social management / analytics tools.

Excellent communication skills, with the ability to be playful, witty, and clear in captions and replies.

Highly organized, collaborative, and able to thrive in a fast-paced, trend-driven environment.

A finger on the pulse of internet culture, with an instinct for translating cultural moments into brand-right opportunities.

Passion for social media, pop culture, and storytelling through content

Experience with boosting or promoting content (paid social amplification) is a plus

Confident using TikTok, Instagram Reels, and social creation / editing tools like CapCut, Canva, or InShot

Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must be able to lift and / or move up to 15 pounds and occasionally lift and / or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment Work is performed inside a temperature-controlled office building with an open floor plan. This job operates in a professional office environment with a business casual dress code. This role will routinely utilize standard office equipment such as computers, phones, photocopiers, filing cabinets, and other office machines. Must be able to work in a fast-paced environment.

Disclaimer This job description indicates in general terms the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees.

Dedication to DEI&B Chosen Foods is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.

Equal Opportunity Statement Chosen Foods is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other protected status. We are dedicated to ensuring a workplace free from discrimination and harassment, where all individuals are treated with respect and dignity. We actively encourage applications from underrepresented groups and seek to promote diversity in our workforce. If you need accommodation for any part of the application process due to a disability, please inform us in advance, and we will work to accommodate your needs to the best of our ability. Chosen Foods is an equal opportunity employer, and we look forward to considering all qualified candidates for employment.

E-Verify Participation Notice Chosen Foods participates in E-Verify. We will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services (USCIS) website at www.uscis.gov / e-verify. Chosen Foods is committed to ensuring a legal and compliant workforce and upholding all federal and state regulations related to employment eligibility verification.

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