Senior Product Marketing Manager

Overview

Cox Automotive, a leader in dealership software solutions, is seeking a Senior Product Marketing Manager to drive the success of our Deal Central and F&I Intelligence solutions. These products represent the future of dealmaking and finance operations in automotive retail—delivering AI-powered insights, seamless workflows, and enhanced transparency for dealers and consumers alike.

As Senior Product Marketing Manager, you will be both an advocate and key spokesperson for Deal Central and F&I Intelligence, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will support cross-functional teams—including Sales, Marketing, Product, and Operations—by translating product capabilities into compelling value propositions, equipping go-to-market teams with impactful tools, and providing market intelligence to guide product and commercial strategy.

What You\'ll Do

• Build a deep understanding of our customers, the market, vertical markets and the competition
• Build positioning, targeting, pricing, and messaging for relevant segments and audiences
• Define clear and compelling customer pain points, challenger, value propositions, competitive differentiation, and customer success stories
• Create new product introduction strategies and go-to-market plans for services, customer education & training, and 3rd party integrations
• Partner with the Content Team to support all of the above including webinars, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
• Work with the product management and support teams to uncover new markets and use cases, define new offers and influence roadmap decisions
• Validate hypotheses through customer insights, data analysis, and testing
• Monitor competitive activities, identifying gaps and opportunities
• Understand product decision makers, users and influencers to inform product development, messaging, and sales / marketing approaches
• Develop and oversee the product marketing messaging related to company and product value propositions, including sales enablement tools, new feature launches, competitive comparisons, etc
• Monitor industry analysts, competitors, customers, sales engagements, etc. to identify unmet customer needs and market opportunities
• Support product pilot and launch readiness efforts
• Manage Sales Enablement employee role to continue the development, sustainment and utilization of effective sales collateral and tools
• Manage a team of product marketers to prioritize the work, provide strategy and guidance and mentor and coach
• Travel : 20%

What\'s in It for You?

Here\'s a sneak peek at the benefits you could experience as a Cox employee :

Check out all our benefits.

Who You Are

Minimum :

Preferred :

Join the Cox family of businesses and make your mark today!

USD 119,600.00 - 199,400.00 per year

Compensation :

Compensation includes a base salary of $119,600.00 - $199,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate\'s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits :

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company\'s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

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