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Business Analyst

Business Analyst

Baltimore Aircoil CompanyJessup, MD, US
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Business Analyst

We are seeking a highly motivated and analytical Business Analyst to support the Market General Manager in driving revenue growth and market positioning. This individual will be responsible for delivering insights, supporting inbound marketing initiatives, and helping craft and execute strategic plans across our core verticals : HVAC, Refrigeration, Heavy Industrial, and Data Centers.

Key Responsibilities

  • Identify data sources to close gaps in data library to ensure fact-based decision making.
  • Gather market information from a variety of sources including in-house (CRM) and industry sources as well as VOC initiatives and surveys.
  • Maintain and curate data sets to ensure continuous accuracy for analysis, including CRM.

Data Analysis & Reporting

  • Analyze sales data, pipeline health, customer segmentation, and campaign performance metrics
  • Develop dashboards, scorecards, and KPIs to track performance and ROI
  • Deliver regular reports and strategic insights to inform leadership decisions

    • Inbound Marketing Support

  • Coordinate with Marketing to develop lead-generation strategies and optimize inbound campaigns
  • Analyze and evaluate digital campaign performance (SEO, content, PPC, email) and provide data-driven recommendations
  • Assist in defining buyer personas and aligning messaging across segments

    • Market Intelligence & Strategic Planning

  • Conduct market-specific competitor analysis
  • Collaborate with the GM of Markets to develop market-specific strategies, programs and product positioning plans
  • Identify growth opportunities and provide actionable recommendations

    • Customer Insight & Product

  • Understand the unique value propositions of our products in different markets
  • Support the creation of sales enablement tools, product presentations, and competitive differentiation materials
  • Identify customer pain points and unmet needs to inform and support product development and go-to-market strategies.
  • Gathering data, understanding what questions to ask, engaging with customers
  • Design, develop & execute customer surveys and focus groups

    • Qualifications & Skills

  • Bachelor's degree in Business, Marketing, Economics, Engineering, or related field; MBA preferred
  • 3+ years of experience in business analysis, sales strategy, or data analytics (HVAC or industrial sector a plus)
  • Strong analytical and problem-solving skills; proficiency in Excel, Power BI, or similar tools
  • Experience with CRM systems (SAP, Salesforce, HubSpot)
  • Excellent communication, presentation, and interpersonal skills
  • Demonstrated ability to collaborate across departments and influence without direct authority

    • Preferred Attributes

  • Knowledge of HVAC / refrigeration systems, cooling towers, or industrial equipment
  • Understanding of data center infrastructure and purchasing dynamics
  • Strategic mindset with the ability to balance big-picture thinking and detailed execution

    • BAC Hiring Compensation Range $77,200- $132,300

    BAC offers a comprehensive benefits package to include medical, dental, vision, paid time off, 401k, employee stock ownership plan, and more. Please see additional details on the BAC website.

    BAC Employees are eligible to participate in an annual bonus incentive program.

    Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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    Analyst • Jessup, MD, US