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Business Development Representative

Business Development Representative

Pager DutyAtlanta, GA, US
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Business Development Representative

PagerDuty, Inc. (NYSE : PD) is a global leader in digital operations management. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses.

PagerDuty seeks ambitious, tech-savvy Business Development Representatives to join our high-performing sales development team. Reporting to the Manager of Sales Development, you will partner with Account Executives to build and qualify the pipeline through modern prospecting techniques. This role serves as the foundation of our sales organization and the launching pad for your sales career at PagerDuty.

As a BDR, you'll be the first point of contact with potential customers, representing PagerDuty's brand and solutions to technology leaders across industries. You'll leverage a multi-channel prospecting approach to engage decision-makers, understand their challenges, and articulate PagerDuty's value proposition effectively.

Key Responsibilities :

Strategic Prospecting :

  • Execute targeted outbound campaigns using a mix of phone, email, video, and social selling techniques to engage technology leaders and practitioners.
  • Leverage sales intelligence tools (Salesforce, Sales Navigator, Outreach, Demandbase) to identify and pursue high-potential opportunities within assigned territories.
  • Develop and maintain a consistent cadence of quality prospecting activities to exceed monthly pipeline generation targets.

Value-Based Communication :

  • Master PagerDuty's value proposition and effectively communicate our solutions' business impact to senior stakeholders.
  • Conduct discovery conversations to uncover pain points and align them with PagerDuty's capabilities.
  • Apply Command of the Message (COM) methodology to engage prospects in value-driven discussions.
  • Pipeline Development :

  • Qualify opportunities using established frameworks to ensure proper fit and buying intent.
  • Partner with Account Executives to develop account strategies and coordinate seamless handoffs.
  • Maintain accurate records of all prospecting activities and opportunity details in Salesforce.
  • Professional Development :

  • Participate in regular training sessions to enhance product knowledge and sales skills.
  • Collaborate with peers to share best practices and improve team performance.
  • Build foundational sales skills necessary for career advancement within PagerDuty.
  • Basic Qualifications :

  • 1-2 years of outbound prospecting or relevant sales experience
  • Strong written and verbal communication skills
  • Demonstrated ability to manage multiple priorities in a fast-paced environment
  • Experience with modern sales technology stack (Salesforce, Sales Engagement Platforms)
  • Track record of consistently meeting or exceeding activity and pipeline targets
  • Preferred Qualifications :

  • Bachelor's degree in Business, Communications, or related field
  • Previous SDR / BDR experience in technology sales
  • Proficiency with Salesforce.com and sales engagement platforms
  • Understanding of DevOps, ITOps, or related technical domains
  • The base salary range for this position is $55,000 USD. This role may also be eligible for bonus, commission, equity, and / or benefits.

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