Digital Marketing Strategist

Digital Marketing Strategist

The Digital Marketing Strategist develops and implements strategies to drive patient acquisition, engagement, and retention within the healthcare system's region. This role manages digital marketing initiatives, oversees digital channels, and ensures alignment with organizational goals.

Minimum Education : Bachelor's degree in Communications, Marketing, or a related field. Master's degree, preferred.

Work Experience : Minimum 5 years of digital marketing, or website development and management or related experience. Experience within a healthcare environment, preferred.

Knowledge, Skills, and Abilities : Strong understanding of SEO, SEM, social media marketing, and online advertising. Working knowledge in managing digital content across various platforms including websites, email, and other online mediums. Advanced knowledge and skills in various social media platforms and understanding of advanced digital marketing tools. Knowledge of Microsoft 365 and other applicable software. Excellent communication skills, both written and verbal that present clear and concise information. Expert ability in utilizing real-time analytics to measure applicable data. Ability to manage complex digital campaigns and strategies. Strong analytical ability to solve both business and technical problems with strong attention to detail. Ability to work independently and collaboratively in a fast-paced environment, managing multiple priorities with competing deadlines. Sound ability to maintain professional and courteous and demonstrate flexibility and adaptability in a dynamic work environment.

Essential Functions and Responsibilities : Implements the health system's comprehensive digital marketing strategies using multiple platforms. Executes strategies to drive patient acquisition and engagement through digital channels such as SEM, SEO, social media marketing, email marketing, and online advertising. Identifies target audiences to develop tailored marketing plans and approaches to maximize engagement; creates visual content ensuring high-quality and engaging visuals and collaborates with internal stakeholders to optimize website content. Uses data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for optimization. Plans paid advertising campaigns across various digital channels, such as search, social media, and display advertising, in coordination with region and market-based service line marketing and communications teams. Makes strategic recommendations for program improvement based on in-depth analysis of industry trends and competitive insights, such as email marketing strategies to nurture patient relationships, promote services, and drive engagement, including email creation and testing. Monitors email performance metrics, such as open rates and click-through rates, and make recommendations for improvement. Uses Customer Relationship Management (CRM) data to segment and personalize email campaigns. Collaborates with internal stakeholders to develop and optimize website content, including landing pages, blog posts, and patient resources. Collaborates with cross-functional teams, including IT, clinical, brand, marketing, communications, and patient experience, to optimize the patient journey and conversion rates.

Decision Making : The carrying out of non-routine procedures under constantly changing conditions, in conformance with general instructions from a supervisor.

Working Relationships : Works directly with patients and / or customers. Works with internal and / or external customers via telephone or face to face interaction. Works with other healthcare professionals and staff. Works frequently with individuals at Director level or above.

Special Job Dimensions : Ability to travel as required.