Overview
This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team blends talents across Creativity, Influencer Marketing, Brand & Content Strategy, Account Management, Programmatic and Marketing Automation to create engaging digital experiences for clients like Netflix, Bol.com, Foot Locker, ING, Grolsch & Lotus Biscoff.
Job Purpose
We are looking for a Paid Social Specialist (div / f / m) who is proactive, eager to learn, and driven to contribute their passion in the field of Paid Social.
Key Responsibilities
- Development, setup and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn
- Analyzing campaign data and generating reports to provide insights and actionable recommendations for clients
- Designing and running A / B tests to optimize performance
- Regularly monitoring performance metrics and optimizing campaigns to meet goals and KPIs and ensure client satisfaction
- Allocating and managing budgets for paid social campaigns, including preparation of forecasts and media plans
- Identifying and defining target audiences for effective ad targeting
- Collaborating with design teams to create visuals or videos for campaigns
- Implementing and configuring conversion tracking with data teams (pixels, tags) to measure success
- Demonstrating openness to learn and develop skills
- Working thoroughly, managing campaigns accurately with attention to detail
- Maintaining an overview when multiple tasks are in progress
- Applying analytical skills
- Having at least 2 years of hands-on paid social project experience
- Understanding Social KPIs, campaign optimization, and analyzing results with Excel, Pivot and platform data
- Collaborating with cross-functional teams, clients, and stakeholders
- Thinking proactively, bringing creativity and ideas
- Passion for (Paid) Social and staying up to date with news and trends
- Ability to allocate and manage campaign budgets effectively
- Proficiency in the Dutch language is a must
We Offer
A flexible, hybrid working policy (2-3 days from the office, depending on location) with the option to work from abroad for 13 weeks a year24 vacation days per year and the option to buy additional vacation daysDEPT / YOU Learning Menu and DEPT / YOU Special Programs for skill developmentWellbeing benefits including health contributions, gym and wellness discounts, and healthy lunchesBike lease discounts and NS Business Card for easier commutingStrong employer reputation : Certified B Corp since 2021, Great Place To Work since 2022 in the Netherlands, and agency award recognitionsOpportunity to work with diverse clients and celebrate successes togetherWho Are We?
We are pioneers at heart, always looking forward to create tomorrow. Born digital, we are a new-model agency with deep tech and marketing skills. We hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to provide global opportunities and small enough to care, giving you autonomy to solve client problems from anywhere in the world.
Diversity, Equity & Inclusion
We strive to create an inclusive workplace where everyone has equal opportunity to thrive. We actively recruit, develop, nurture, and retain talent from diverse backgrounds. We encourage applicants to apply even if they do not meet every requirement, and we’re happy to discuss reasonable adjustments during recruitment and time with us. Learn more about our DEI efforts here.
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