Holland America Group is hiring : Manager Sr, Public Relations in Miami

Job Description

The Sr Manager, Public Relations, is responsible for leading and managing public relations and communications functions for the company to include : developing, planning and executing PR strategies and programs for fleet enhancements, new ship and destination launches, and new product announcements as well as other company news. This position is on the frontline for the company as the chief day-to-day media spokesperson and plays a key role in handling crisis response, in coordination with the chief communications officer and senior leadership team. This role manages the three-person PR team responsible for developing the editorial calendar for company news; managing the line's media strategy, pitching stories, handling media inquiries, and acting as a Carnival spokesperson; serving on the incident and crisis communications team; editing / writing of news, blogs, press releases, executive speeches, and presentations, prepping for and facilitating media interviews with executive spokespeople; coordinating media attendance at events and other event duties as assigned; contributing articles to the Current; and leading the on-call media duty team. The role will also be responsible for the management of three external PR agencies and an extended staff of up to 8 individuals assigned to support Carnival, with an annual agency budget responsibility of up to $750,000 per year. He / she will also manage Carnival's Brand Ambassador to maximize his effectiveness in promoting Carnival priorities, aligning his responses and content with Carnival positions, and using guest comments and trends to manage incidents effectively. Special projects as assigned. Track budget, devise ROI metrics and oversee coverage reports and highlight videos as appropriate.

Essential Functions :

• Developing, planning and executing PR strategies and programs for fleet enhancements, new ship and destination launches, and new product announcements as well as other company news.
• Managing the PR team responsible for responding to media inquiries, crisis / incident response and acts as company spokesperson; managing external agency resources and spend; managing Carnival newsroom and on-call media duty to include 24 / 7 evening / weekend rotation.
• Writes press releases, news blogs, talking points, backgrounders, articles and press kit materials, as well as produces videos or podcasts.
• Leads and participates in crisis response, event development, planning and execution for media aspects of events, coordination of media at events, and may represent company at media events, some high profile.
• Supports Operations team to handle situations on board to minimize negative media coverage, including media training for guest-facing departments and other situations as needed.
• Assists the Sr. Director and Chief Communications Officer as necessary; special projects as assigned
• Tracking budget, ROI metrics and coverage reports / video highlight reels.
• Performs other duties as assigned

Qualifications :

Knowledge, Skills, and Abilities :

Physical Demands : Must be able to remain in a stationary position at a desk and / or computer for extended periods of time.

Travel : 25-50% with shipboard travel likely

Work Conditions : Work primarily in a climate-controlled environment with minimal safety / health hazard potential.

This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami / Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including :

Cost-effective medical, dental and vision plans

401(k) plan that includes a company match

Holidays - All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.

Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

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About Us

About Us

At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world's most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.

In addition to other duties / functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity / affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and / or international law.

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