General Manager

Job Title

Ensure that the club meets its new member sales goals. Conduct the necessary marketing and sales activities to generate the required number of monthly club tours. Through a consultative sales process enroll 80% of club tours. Ensure that the club meets its member retention goals by insuring an optimal member experience, and by creating and implementing an effective retention strategy. Maximize retail sales revenue and profit.

Ensure that the club meets its fitness programming sales goals and the fitness department meets or exceeds budget goals for revenue while maintaining control of all labor and other costs to meet or exceed profit objectives. Conduct the necessary marketing activities to generate the required number of monthly fitness assessments and complimentary personal training sessions. Through a consultative sales process ensure the fitness team sells fitness programming to 25 50% of the prospects who attend assessments / complimentary sessions. Ensure that all club members are provided with effective programming, coaching and support to reach their wellness goals. Ensure that all fitness staff provides an optimal member experience. Work to achieve the goal of completing at least 1 fitness appointment with all new members enrolling.

Responsibilities :

• Through member referrals, marketing and community outreach generate at least 50% of club tours necessary to achieve new member enrollment goals.
• Convert at least 70% of incoming telephone inquiries to appointments for club tour.
• Enroll at least 80% of all touring prospects
• Schedule at least 60% of all new members for a Complimentary Success Session with appropriate Fitness Department staff.
• Ensure all prospect / guest information is entered into the club management software system and complete all required tracking forms and processes.
• Ensure club is maintained in an immaculate fashion.
• Oversee the retention strategy and systems.
• Ensure the fitness department generates the required number of monthly assessments / complimentary sessions necessary to achieve fitness programming goals.
• Ensure that staff who are between shifts not only clock out but remove Workout Anytime Uniform when not working and in the club.
• Coach and mentor each personal trainer and provide continuing education for the PT Team in the form of individual weekly meetings, regular audits of each trainer's phone skills, assessment and selling skills, and program development and exercise coaching skills.
• Provide ongoing education in the form of required reading for training staff on program design, functional exercise, nutrition, etc.
• Ensure that each trainer completes all required Workout Anytime Fitness Training.

Requirements :

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Workout Anytime :

Workout Anytime 24 / 7 has earned a well-deserved spot on Entrepreneur's prestigious list of top 500 Franchises for 2024!

Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, deliver a profitable and affordable business model to franchisees and offer exciting career opportunities for its employees.

Mission

To provide a friendly, convenient, life-changing journey with passion.

Vision

To reshape the fitness community where everybody aspires to be the best they can be.

Values

Strategic Drivers