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Sr. Manager, Consumer Insights

Sr. Manager, Consumer Insights

VisaSan Francisco, CA, United States
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Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Are you a passionate consumer advocate who loves delivering impactful insights? Do you thrive on challenging work and enjoy collaborating with like-minded individuals? The North America Marketing team is seeking a Senior Manager, Consumer Insights.

As an individual contributor reporting to the Sr. Director of NA Insights & Analytics, you will work closely with marketing and other cross-functional business partners. You will lead custom research initiatives and generate new insights. Your responsibilities include managing qualitative and quantitative research projects, data analysis, developing presentations, and sharing insights with internal and external stakeholders. Additionally, you will have the ability to triangulate insights from multiple sources to deliver actionable insights and powerful storytelling.

  • 10+ years of market research experience, specializing in comprehensive project management for both qualitative and quantitative studies. Skilled in storytelling and adept at extracting compelling insights from complex data
  • Oversee and drive the success of research initiatives by developing comprehensive research plans, creating thoughtful questionnaires, conducting analysis, and reporting findings. Efficiently manage resources and time to ensure deadlines are met.
  • Consult senior business partners to translate business questions and challenges into research objectives that inform decisions.
  • Strong analytical skills with proficiency in working with complex datasets to derive compelling and actionable insights.
  • Excellent numerical skills and attention to detail.
  • Experience with statistical analysis and data visualization tools.
  • Proven ability to manage and collaborate with both external partners and internal stakeholders.
  • Ability to manage multiple research projects simultaneously, ensuring timely and high-quality deliverables.
  • Strong storytelling skills to effectively communicate research findings and insights.
  • Exceptional communication and presentation skills.
  • You will be a critical member of the Insights & Analytics center of excellence that supports Visa's North America marketing organization.
  • You're a leader operating according to Visa's leadership principles in every aspect of your role.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

This position is not eligible for Sponsorship

Qualifications

Basic Qualifications

  • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
  • Preferred Qualifications
  • 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
  • Prior market research and insights experience, including qualitative and quantitative research is required
  • Master's degree in Consumer Behavior, Psychology, Marketing, Market Research, Sociology, Anthropology, Statistics or in a quantitative field like Economics / Econometrics, Statistics, Operations Research, Computer Science, or Engineering is preferred. MMR a plus
  • 6+ years' experience managing primary quantitative and qualitative market research, at a large global organization or a leading, globally respected market research agency.
  • 5+ years' experience with media effectiveness research including creative development research as well as in-market campaign evaluation and cross media analysis
  • Foundational understanding of branding, advertising (traditional and digital), marketing concepts and strategy a plus
  • Background in payments, financial institutions or consumer lending as well as experience from tech, consulting, CPG, retail are a plus but not required
  • Ability to transition easily from a technical research perspective to practical business considerations
  • Demonstrated mastery in uncovering insights with the ability to inspire and influence others to act on insights. Demonstrated success in using research to drive insights and strategic implications that lead to business decisions
  • Strong attention to detail, a sense of urgency, a proactive approach, Excel and PowerPoint power user, strong planner and problem solver. Must display strong written and verbal communication and presentation skills, including the ability to translate analyses into easily digestible stories for senior management consumption. Must be fluent in English
  • A great team member who adds energy, ideas and fun to our team and corporate culture
  • Additional Information

    This position is not eligible for sponsorship

    Work Hours : Varies upon the needs of the department.

    Travel Requirements : This position requires travel5-10% of the time.

    Mental / Physical Requirements : This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

    Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

    Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

    U.S. APPLICANTS ONLY : The estimated salary range for a new hire into this position is 149,900.00 to 217,500.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA / HSA, Life Insurance, Paid Time Off, and Wellness Program.

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    Sr Manager Consumer • San Francisco, CA, United States

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