Digital Investment Buyer
Havas Media Group North America, the Media Experience agency, is looking for a Buyer to join the Digital Investment Team. The Digital Investment Buyer is a key member of the team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its clients. They take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Comms Planning teams. They are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence.
A DAY IN THE LIFE MIGHT LOOK LIKE :
- Utilize internal and syndicated data sources to identify and recommend media vendors that deliver on client / campaign objectives for direct (contextually placed) site buys
- Lead the preparation and submission of RFPs (Request For Proposal) to prospective site partners
- Participate in negotiation for favorable rates, value, and investment terms for direct site buys
- Partner with specialty teams to ensure cohesive Digital campaign launch where necessary
- Contribute to client status report on behalf of Digital Investment team campaign execution
- Deliver flawless launch and QA support for all digital campaigns
- Oversee creation of insertion orders through Prisma system, drive updates as necessary with optimizations
- Provide media plan and spec sheet to creative team and / or brand for trafficking
- Partner with ad ops team to ensure go live readiness
- Review draft billing for client invoicing and support any resolution of discrepant invoicing
- Document all rate and added value detail by vendor for use in future negotiation
- Partner with Analytics to review, analyze and optimize Digital plans to best performing partners and placements and provide back to Connection Planning for consolidated regular reporting back to client
- Meet with vendor sales representatives to obtain information about their products
- Lead set up of vendor connections including sit-down meetings, phone calls, and webinars
- Lead creative kick off calls with any media partner if necessary, for creative and / or brand teams
- Keep abreast of industry trends and assist in knowledge sharing across the team
- Lead by example while developing, motivating, and coaching the Digital Investment associate
WHAT YOU'LL NEED / SKILLS :
Strong understanding of the Digital space inclusive of all site direct and all specialty fieldsStrong partnerships with sales organizationsAbility to multi-task and prioritize for self and othersDetail oriented and understanding of budget restraintsSelf-Starter / demonstrates initiativeStrong problem-solving skillsExceptional interpersonal, organizational, communication and decision-making skillsProficient in Microsoft Office, experience utilizing tools such as AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, other software as neededEXPERIENCE :
1-3 years of digital planning / buying experience
WHO YOU ARE :
Enthusiasm / willingness to learnOrganized and ability to multitaskThrives in team environment with strong collaboration skillsAbility to communicate concisely and clearly both orally and in writingKeen eye for detailsSelf-Starter / demonstrates initiativeABOUT HAVAS MEDIA GROUP NORTH AMERICA :
Havas Media Group North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media the media channels, moments and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience. Our global mission to make a meaningful difference starts at homebecause we can't grow if our people can't grow. It's this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients, to the inclusive programs across agencies that prioritize our people's needs and the needs of our community. Our Values are the basis of our decision-making at Havasfrom the clients we seek to the talent we attract, to what we reward and recognize in our staff, to how we reinforce these values of Taking the Lead, Having a Voice, and Showing We Care on a daily basis.