Growth Marketing Specialist, Direct-to-Consumer Monrovia, CA

Growth Marketing Specialist, Direct-to-Consumer

Monrovia, CA

NZXT is a founder-led, global organization that has not lost our entrepreneurial, scrappy roots. Were made up of gamers, builders and PC enthusiasts on a mission to create hardware, software, experiences, and services that surprise and delight gamers of all types. So what makes NZXT, NZXT? Our employees come from a variety of backgrounds with unique experiences and interests that make us better. We invent, we play, and we have fun doing it because building is more than just assembling computer parts - building is an attitude and a state of mind. This attitude is shared by an ever-growing community of people who are all here to help each other reach the next great thing. This is an exciting time to join NZXT - lets get building.

JOB SUMMARY

As our Growth Marketing Specialist, youll be a key player on our Direct-to-Consumer (DTC) team, the engine that drives our growth on NZXT.com. Your mission is to help us execute data-driven marketing campaigns that attract, engage, and retain fellow PC gamers. You wont just be running ads; youll be helping us grow the NZXT community the right waywith authenticity, transparency, and a deep respect for the players we serve. This is a role with a massive opportunity to master the entire growth marketing playbook at a leading brand in PC gaming.

RESPONSIBILITIES

Campaign Calendar Ops : Own the DTC and growth calendar, traffic dates and dependencies, maintain a single source of truth, run weekly status.

Paid Social Management : Own go-to-market, campaign execution, and performance across paid social channels.

Creator & Influencer Marketing : Source, outreach, seed, brief, track deliverables, collect assets, manage contracts and product returns, ensure brand safety and performance.

Affiliate Support : Work with agency partners and publishers to help grow the channel and identify opportunities for program growth.

Reporting and Insights : Weekly creative tests and readouts; monthly roll-up on CAC, ROAS, CTR, CVR, cost per view, content velocity, and repurpose rate; maintain a library of winning hooks and formats.

Cross-Functional and Agency Coordination : Partner with Paid, Email / SMS, Web, Merch, and Creative agencies to brainstorm and test new opportunities, ad copy, visuals, and landing pages that speak authentically to the PC gaming community.

QUALIFICATIONS

2+ years in social marketing, creator marketing or growth marketing roles.

Social-native skills : short-form editing, caption writing, platform mechanics for Meta, TikTok, and Shorts.

Data literacy : spreadsheets and dashboards; you understand CAC, ROAS, CTR, CVR.

Familiar with ecommerce launches and how site updates align to campaigns.

A strong analytical mindset and a love for data; youre comfortable in spreadsheets and eager to learn how to use analytics to drive decisions.

A highly organized, proactive and detail-oriented approach to your work.

A deep, genuine passion for PC gaming. Youve built a PC, you follow the industry, and you love the game.

The Bonus Points (Nice-to-Haves) :

Hands-on experience with marketing platforms like Google Analytics, Google Ads, or Meta Ads Manager.

AI knowledge : be up to speed to the changing landscape and be able to identify tools and methods to integrate into modern workflows.

COMPENSATION

Compensation decisions are dependent on several factors including, but not limited to, an individuals qualifications, internal equity and alignment with market data. We offer a wide range of benefits including health / dental / vision, retirement and paid time off. All employees at NZXT receive equity as part of their compensation package.

USA Pay Range

$90,000 - $110,000 USD

CULTURE & VALUES

At NZXT, we believe in the importance of Design Thinking and the power of Serving Community, and our values spring from those two core ideas :

GIVE A SHIT

• Were obsessed with doing right by our community internally and externally.

We speak up

We do what we say

LEARN AND GROW

We are curious and arent afraid to try

We take accountability

We apply what we learn

WIN TOGETHER

We are in this togetherwin or lose

We lift each other up

KEEP IT SIMPLE

We make it efficient

We reduce friction

We keep things user-friendly

NZXT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

We expect our leaders and managers to embody these values, because when they are in full force, amazing things can happen.

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