Social Media Specialist

Northeast Family ServicesWest Springfield, MA, US

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Job Description

Bring our mission to life online.

Northeast Family Services (NFS), a premier mental health provider with more than 20 years of experience serving children, youth, and families, is seeking a passionate and imaginative Social Media Specialist. This is your chance to blend creativity with purpose—crafting content that not only engages but also connects people to life-changing care.

As a member of the marketing team, you’ll be the creative voice behind our social media presence. You’ll dream up bold campaigns, produce scroll-stopping visuals and videos, highlight the stories of our staff and families, and make our mission resonate across Instagram, Facebook, TikTok, X, LinkedIn, and beyond. The Social Media Specialist will also identify key digital media opportunities, engage with influencers, and report analytics on web traffic and engagement.

The Social Media Specialist will be an integral part of the development and execution of marketing plans to reach target employees and referral sources.

Responsibilities include :

Design and implement a multi-channel online marketing strategy for our social media accounts with well-written, on-brand content
Create compelling content across major social media platforms such as Instagram, Facebook, TikTok, X, and LinkedIn
Connect with social media influencers in our industry and pinpoint new media opportunities
Collaborate with the external SEO team to optimize website performance and search engine ranking.
Plan, execute, and optimize paid advertising campaigns across platforms such as Google, LinkedIn, and Meta.
Help update and maintain the company website, ensuring functionality and appeal
Help develop campaigns in collaboration with talent acquisition teams and state-specific teams to target potential applicants, clients, and providers.
Manage the marketing budget by planning and allocating resources effectively to ensure expenditures support service marketing strategies.
Manage online reputation by responding to reviews with pre-approved templates.
Monitor and manage inquiries through the company's contact form.
Undertake individual tasks of a marketing plan as assigned.

Qualifications :

Bachelor's degree in marketing, communications, journalism or related field

1+ years as a marketing coordinator, social media specialist or similar work experience

Extensive understanding of trends across multiple social media platforms

Must be able to create compelling online content through text, image, and video

Exceptional written and verbal communication skills

Strong time-management skills with ability to work independently and as part of a team

Ability to work remotely, and must reside in MA, NH, RI, NY, or FL.

Benefits :

Health, dental & vision

3 weeks paid vacation

11 Paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)

Generous sick time including mental health days

401k retirement plan with up to 4% match

Voluntary short and long-term disability

Voluntary Life Insurance

Dependent care savings account

Longevity award - Monetary bonus and a vacation day annually

Company provided laptop and cell phone

Opportunity for professional growth

Personal cell phone discount

Hours / Compensation :

Full Time - dayshift

Salary : $50,000 - $60,000 a year

If you’re ready to put your creativity to work for a mission that matters, don’t miss this career opportunity to be the online voice of Northeast Family Services. Apply today and help us share hope, care, and connection!

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Social Media Specialist • West Springfield, MA, US