Digital Producer, Social Job at KPCC in Louisville

It’s an exciting time to join Marketplace. We are an industry leader in telling meaningful and creative stories on the radio with close to 13 million listeners, and we’re evolving into a multi-media enterprise centered around the ambition of raising the economic intelligence of all Americans. Marketplace is an ambitious shop, fueled by ambitious ideas. This is a place of creativity and unorthodox thinking. We don’t take ourselves too seriously, even though we understand the critical importance of people understanding how the economy shapes the world around us.

Marketplace is looking for a producer of social publishing. We are the most widely heard business show in the country – on radio or TV – reaching more than 20 million people on air, online, and on demand. Our products range from our flagship daily business news show to our portfolio of seasonal podcasts, which touch on topics such as relationships and money (“This Is Uncomfortable”), financial literacy for teens (“Financially Inclined”), and climate change (“How We Survive”).

The ideal candidate is someone who can connect with and engage these different audiences, someone who can help us grow and reach more people by conceiving, producing, and executing meaningful content across platforms. You must have superb social copywriting and fact-checking skills. You’ll package Marketplace content in a dynamic way across Facebook, Twitter, Instagram, TikTok, YouTube, and emerging social platforms. You have strong instincts for engaging platform-specific content. And you have demonstrated success in creating campaigns and social posts that resonate with diverse audiences.

Compensation : $38.46 / per hour. The exact hourly rate is determined by experience and education related to the role, organizational compensation structure, and internal equity.

Location : Remote (U.S.A)

Your Role :

• Concept, write, produce, and execute platform-specific content across platforms.
• Manage relationships and work collaboratively with newsroom partners to help ensure social marketing campaigns meet our goals and are up to standard.
• Help Marketplace realize its full audience potential by helping create dynamic campaigns that drive to business goals.
• Generate new ideas for building account engagement and growth.
• Take on social projects from conception to execution.
• Work with the head of social to help set and track social audience goals.
• Use data to inform how we create social content and serve our audience.
• Stay ahead of the curve on social marketing best practices.
• Develop and ensure consistent voice and branding across our social platforms.
• Help direct the work of the associate social producer.

Required Education and Experience :

Required Skills, Knowledge, and Abilities :

Reporting to this Position : None

Physical Demands and Working Conditions :

The employment relationship between you and Minnesota Public Radio is governed by a collective bargaining agreement between Marketplace and Screen Actors Guild—American Federation of Television and Radio Artists (“SAG-AFTRA”). Marketplace is required to advise SAG-AFTRA of your hire, and you can expect that a union representative will contact you about your obligations to the union.

Diversity creates a healthier atmosphere : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.

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