Senior Video Producer, On The Media and WNYC
New York Public Radio is seeking a creative and strategic Senior Video Producer. The majority of the work will be leading the production of short-form social video and long-form video podcast content for On The Media. This role brings the show’s sharp editorial voice to life through compelling visual storytelling, shaping both the look and feel of our video presence across platforms like YouTube, Spotify Video, and social media.
The Senior Video Producer will manage all aspects of video production - from planning and recording workflows to editing and publishing - while maintaining a consistent, engaging brand voice and identity.
We’re looking for someone with strong social instincts, visual flair, and a passion for journalism and civic storytelling. The ideal candidate should be as comfortable developing vertical video concepts for TikTok as they are managing a full video podcast workflow.
Responsibilities :
- Develop and produce original video content that extends On The Media’s critical lens on media, politics, and culture into visual storytelling formats
- Collaborate with hosts, producers, and editors to adapt podcast segments and editorial themes for social and video platforms.
- Develop video treatments for weekly segments and special projects, coordinating creative feedback throughout production.
- Pitch, research, script, film, and edit short-form videos and visual assets tied to podcast episodes and broader editorial themes.
- Craft clear and engaging scripts, headlines, captions, and video copy for a range of formats and platforms (e.g., YouTube, TikTok, Instagram Reels) while staying current on best practices and audience behavior
- Use analytics tools to track performance, test formats, and refine video strategy based on audience engagement
- Collaborate with producers and editors to align video content with the show’s broader editorial and audience goals
- Collaborate with NYPR’s design team to develop and execute a design language for our video content
- Hire freelance video producers as needed to scale production and consult on studio aesthetics and visual setups to support high-quality recordings.
- Share best practices across the organization (news, other shows) and support team members in strengthening their video storytelling skills
- Assist in launching new video-first series that reflect On The Media’s tone, voice, and mission
- Support other content and production needs as assigned across WNYC, especially those that engage audiences and grow reach.
- Uphold the show’s editorial standards and mission to challenge conventional narratives and promote media literacy
Qualifications : Required :
3+ years producing digital video content in a journalism, documentary, or podcast environmentExperience creating social video content for platforms like YouTube, Instagram, and TikTokFamiliarity with news cycles, media criticism, and translating complex ideas into compelling visualsAbility to analyze and act on performance metricsSkilled in Adobe Creative Suite (Premiere and After Effects) or equivalent toolsStrong editorial instincts and an awareness of online discourse and cultural trendsPreferred :
A track record of using video to build audiences and deepen engagement across social platformsA strong eye for motion design, visual rhythm, and current trends in video aestheticsUnderstanding of content licensing, rights, and clearancesComfortable writing social copy and adapting tone per platformExperience in a fast-paced editorial production teamPassion for journalism, media critique, and civic storytellingAdditional Information
This is a full-time role with a salary range of $90,000-$95,000 per year (plus a full benefits package). This role is currently operating in a hybrid capacity, with the ability to sometimes work from home.
New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce.
New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all.
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