Communication and Marketing Officer

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Communication and Marketing Officer

role at

University of South Florida Libraries

Location : 4202 East Fowler Avenue, Tampa, FL 33620, USA

Salary : $54,000.00 – $58,000.00

Posting Date : 10 / 10 / 2025

Application Deadline : 10 / 24 / 2025

Degree Level : Bachelor’s Degree

Organizational Summary

The Muma College of Business hosts undergraduate, master’s and doctoral programs for more than 8,700 students on all three USF campuses. The AACSB‑accredited college is home to the Lynn Pippenger School of Accountancy, Kate Tiedemann School of Business and Finance, The Baldwin Group School of Risk Management and Insurance, School of Information Systems and Management, School of Marketing and Innovation, School of Hospitality and Tourism Management, as well as several centers, institutes and labs.

Position Summary

The Communications and Marketing Officer (Digital) plans, executes and evaluates cross‑media marketing and communications campaigns to recruit students for graduate, certificate, executive and other educational programs. They promote events and build the reputation of the Muma College of Business. The digital marketing officer manages social and other advertising campaigns that integrate with marketing automation, web and email strategies to achieve college, center and program objectives and evaluate campaign effectiveness.

Responsibilities

Develop, manage, evaluate, optimize, and report on custom digital media plans designed to meet established budget and enrollment targets. Research audience and keywords to create content, segment, and target campaigns. Select advertising platform mix including search, social and traditional media. Build and manage media schedules, and coordinate with program directors and the communications / marketing team to develop needed assets.

Execute, evaluate, and optimize email, web, and social campaigns to engage and nurture audiences to achieve communications / marketing objectives, including student recruitment and increased event attendance.

Continuously monitor all digital advertising campaigns to optimize performance. Track and analyze conversions at each stage to meet campaign goals and ensure rates meet or exceed industry standards. Address under‑performing tactics, make changes, and provide monthly reports on campaign performance for college / faculty partners.

Establish and manage relationships with digital and traditional media vendors. Develop expert‑level knowledge of planning, buying, and billing cycles. Negotiate the most cost‑effective buys and placements. Advise the team when new advertising opportunities arise and troubleshoot vendor issues.

Conduct benchmarking research and stay current on emerging technologies, tools, platforms, and trends. Maintain critical training and certifications from Google AdWords, HubSpot, and other marketing platforms and vendors.

Qualifications

Minimum Qualifications :

A bachelor’s degree in communication, marketing, public relations, technical writing, digital media, or a related field, with two years of experience in related positions.

Preferred Qualifications :

A bachelor’s degree in Business, Marketing, Communications, or a related field with at least two years of significant experience working as a digital media buyer specializing in inbound marketing tactics. Google AdWords and Bing Ads certifications, experience with a marketing automation tool (such as HubSpot, Marketo, etc.), and strong advertising copywriting skills.

Special Skills

Ad copywriting

Audience segmentation

Digital production

Marketing automation

Media buying

Search engine marketing and optimization

PPC advertising

Social media advertising

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Contact the USF

ADA Lead

(hr‑ADA‑Request@usf.edu) to coordinate your accommodation request.

Degree Equivalency Clause

Four years of direct experience for a bachelor’s degree.

Two years of direct experience for an associate degree.

Six years of direct experience for a master’s degree.

Seven years of direct experience for a professional degree.

Nine years of direct experience for a doctoral degree.

Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.

Minimum qualifications that require a high school diploma are exempt from SB 1310.

About Us

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first‑class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

Academic Excellence

The University of South Florida is a top‑ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota‑Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. The USF Health Morsani College of Medicine is the No. 1 medical school in Florida and the highest tier nationwide.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA) and other applicable laws provide coverage for eligible employees. The University also offers civil disability accommodations and complies with the Americans with Disabilities Act.

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