Inside Higher Ed is hiring : Content Manager in Marion

Overview

Job title : Content Manager. Location : Indianapolis, IN. Reporting to : Strategic Marketing Manager. Unit : Central Administration. Department : IWU Marketing - Central Administration. Campus location : Indianapolis Ed Center North, Indianapolis, IN. This position is based at IWU’s North Indianapolis location four days per week and remote one day per week, with required travel to the Marion campus one day every two weeks.

Summary of Position

The Content Manager develops compelling messaging that aligns with IWU’s institutional voice and goals. This role seeks opportunities to highlight IWU Online (N&G) initiatives in various publications across IWU’s target markets. As a member of the IWU N&G marketing team, the Content Manager supports the Strategic Marketing Manager, contributing to strategy, content creation, and dissemination of key messages.

Duties and Responsibilities

• Develop and implement content strategy to communicate N&G initiatives effectively across IWU’s target markets
• Produce, edit, and optimize content including print, digital, email, and web, that aligns with IWU’s brand voice and enrollment goals
• Collaborate closely with the Strategic Marketing Manager, marketing team members, and regional stakeholders to gather messaging needs and placement opportunities
• Create and manage a content calendar to ensure timely and organized delivery of messaging across platforms
• Identify and secure external publication opportunities in media outlets to amplify IWU messaging
• Monitor and report on content performance using analytics tools (e.g., website metrics, open rates, placement reach) to inform optimization and strategy
• Ensure all content reflects IWU’s brand guidelines, tone of voice, and messaging standards
• Secondary : Develop messaging assets including briefs, talking points, or summaries for Chancellor’s Collective updates and team communication
• Assist in proofreading or refining materials produced by the internal team or external partners to maintain consistency and quality
• Contribute to content distribution strategies, including email newsletters, social media posts, and internal communications
• Stay current with regional communication trends, publication cycles, and best practices to continually identify new placement opportunities
• Assist with ad hoc messaging needs or content requests within IWU Online and N&G initiatives
• Supervisory : This role does not carry formal supervisory duties but may collaborate with contractors, freelancers, or internal contributors as needed

Qualifications

According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.

Education

Experience

Required Skills

IWU Kingdom Diversity Statement

IWU, in covenant with God\'s reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member\'s earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ\'s commandment to love all humankind.

Limitations and Disclaimer

As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion. The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

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