Consumer Marketing Manager

Consumer Marketing Manager, Lifestyle & Partnerships

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like MapleStory and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach. We achieve that goal by applying our team's outstanding free-to-play expertise and live game support to every decision, every day. But we're committed to more than our games! Here at Nexon America, we're all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events. It's why we've earned the Great Place to Work certification for 5 years running! We're looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

Summary of Position

The Consumer Marketing Manager, Lifestyle & Partnerships is a dynamic key player in driving the cultural relevance and audience growth of Nexon's console, mobile and PC titles across the Western market. This individual contributor role is uniquely positioned at the intersection of gaming, culture, and community, with a mandate to grow upper funnel awareness and player affinity through strategic partnerships, IP crossovers, influencer marketing, and lifestyle activations (street teams, pop-ups, events, merch, and more). This position is focused on brand amplification across several various marketing verticals where strong communication and strategic thinking is highly critical. It's ideal for someone with a deep understanding of fandom, creator ecosystems, lifestyle branding, Asian subculture, and the ever-evolving entertainment landscape within gaming. The role requires a creative strategist who's also a pragmatic doer - capable of building strong cross-functional relationships, managing external partners, and executing programs that bring gaming IP into unexpected places.

Job Responsibilities

Identify, pitch, and lead co-marketing initiatives with external partners (brands, lifestyle entities, non-endemic companies) to expand brand footprint and cultural relevance.

Build and lead influencer and content creator marketing programs, including identifying high-impact talent, overseeing briefing and activation, and reporting on campaign performance KPIs.

Develop and execute lifestyle-driven marketing efforts such as street teams, on-the-ground activations, brand collaborations, merchandise drops, or events.

Work closely with PR, community, and social teams to amplify earned media and influencer content across owned channels.

Coordinate with Nexon HQ teams to ensure regional marketing efforts align with global strategy, while maintaining best practices in the Western market.

Track performance and ROI of lifestyle and partnership marketing activations, and create reports and decks for internal stakeholders based on agreed upon KPIs.

Other duties as assigned

Work Experience

5+ years of experience in consumer & entertainment marketing, lifestyle marketing, or integrated marketing, with proven track record of leading influencer campaigns, brand partnerships and experiential marketing programs.

Experience working with content creators across leading platforms such as TikTok, YouTube and Twitch.

Extensive experience working in the video game industry.

Experience building PowerPoint presentations and reports for internal executive stakeholders.

Familiarity with marketing KPIs and ability to build reporting decks with strategic insights.

Strong knowledge of Western gaming communities, media landscape, and fan behavior.

Excellent communication and collaboration skills to drive alignment across global and regional teams.

Education, Professional Training, Technical Training or Certification

Bachelor's degree required

MBA preferred

Knowledge / Skills

Microsoft Office & Google Suite experience (Required)

Deep familiarity with creator economy tools, trends and talent management workflows.

Strong understanding and cultural fluency in gaming, anime, pop-culture, streetwear and gaming communities.

JIRA, Confluence, and / or other project management tools (Preferred)

In-depth knowledge of online game market / games as a service model and understanding of virtual goods.

Results-driven personality that is self-motivated, well organized, and consistently delivers high quality work.

Excellent eye for iconic creative and ways to stand out in a crowded digital landscape.

Ability to execute on a wide variety of concurrent projects on schedule in a fast-paced entrepreneurial environment.

Constantly looking for ways to learn and improve without missing deadlines despite managing sometimes large and often very complex projects.

Management has the right to add or change duties and job requirements at any time.

Nexon's Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability. Compensation Description for Pay Transparency (annually) The base salary range for this position in El Segundo, CA is $85,000 - $110,000 annually. Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position. An individual's pay is determined by factors including, but not limited to, a candidate's qualifications, skills, experiences, relevant education or training, and location. Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses / incentives, however the salary range listed in this job posting reflects the base salary only.

Beware of Recruitment Scams

We have been made aware of fraudulent recruitment activities by individuals falsely claiming to represent Nexon America. Our recruiters will only contact you from official company email addresses ending in @nexon.com and will follow a formal interview process. We will never request for payment or personal financial information such as photos of government-issued identification during the recruitment process or offer a job without a formal interview process. If you receive suspicious email, we advise you to mark the email as junk or spam, so your email provider will block future messages from the sender.