Senior Director, Public Relations - Gap Brand

About Gap Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it. We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us. About the RoleGap Brand is looking for a visionary Senior Director, Public Relations to lead our Public Relations team. This leader will be a magnet of innovative ideas and will be responsible for creating Gap Brand ambassadors across customer audiences, leading PR efforts inclusive of cultural partnerships, creative relationships, and overall growth of the brand footprint in culture. Reporting to the CMO Gap Brand, and part of a broader network of PR leaders across the Gap Inc. portfolio, this role will be culturally plugged-in, a strategic thinker and an experienced leader responsible for providing strategic counsel to Brand Leadership, driving Gaps strategic edge and creative resonance. This role will be a true innovator, championing ideas and activations that will set new industry standards. This includes being both a thinker and doer who is adept at identifying opportunities for innovation and impact, partnering with the right celebrities, creators, emerging talent, and collaborators in exciting new ways.What Youll DoDevelop and manage all aspects of PR, including fashion and brand media outreach, customer events as it relates to product and fashion press and brand sponsorshipsManages editorial of Communications in brand relative to those being deployed across the company to ensure consistency, coordination, and amplification of key messages (this includes all comms internal / external / social / creative) annually and seasonally, as well as provide guidance to Gaps senior leadership / key spokespeople for external speaking opportunitiesPlay strong, senior strategic role in helping to shape and optimize Gaps seasonal omni-channel marketing plan as key PR / external communications leaderEnsure big seasonal brand and product ideas are powerfully brought to life through PR / influencer activations by partnering with Gap creative / styling / production teamsWho You AreDemonstrated ability to develop the PR team to be a high performance team - being great thinkers, collaborators across multiple functions and delivering results at a high level, while keeping the team motivated and balanced.15+ years marketing / communications experience - lifestyle / consumer / fashion PR experience is critical; partnership / sponsorship management experience preferredStrong annual and seasonal PR / external communications / partnership / sponsorship marketing strategy development and execution experience and skillsDemonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skillsAble to foster internal collaborations and exert influence, establish relationships, and nurture a networkDesire to build a brand and aptitude for original, creative ideas, open-minded to new approachesExperience with influencer strategies and programs Manage and develop team of high performersBenefits at Gap Merchandise discount for our brands : 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer.