Social Media Manager at SVJ Brands Santa Ana, CA

Overview

Social Media Manager job at SVJ Brands. Santa Ana, CA.

Job Title :

Social Media and Influencer Program Manager

Location :

Orange County, CA HQ (With travel as needed across our 9-state market)

Company :

SVJ Brands / Sauce Essentials

About Sauce Essentials :

Sauce Essentials is a leading cannabis brand, operating in 8 states, with a mission to provide premium cannabis products that elevate the consumer experience. We pride ourselves on delivering best-in-class, high-quality products that resonate with our customers. As we continue to grow, we are seeking a dynamic Social Media and Influencer Program Manager to lead our social media strategy and influencer initiatives.

Position Overview :

The Social Media and Influencer Program Manager will be responsible for developing and executing a comprehensive social media strategy that aligns with Sauce Essentials' brand objectives. This role requires a creative and strategic thinker who can navigate the complexities of the cannabis industrys regulatory environment while building a robust and engaged social media presence. The ideal candidate will have a proven track record in content creation, influencer management (both paid and unpaid), and will be skilled in fostering relationships with influencers to amplify our brand.

Responsibilities

Social Media Strategy

Develop and implement a strategic social media plan that aligns with Sauce Essentials brand goals and drives engagement across all social platforms.

Monitor trends in social media, cannabis industry regulations, and influencer marketing to keep Sauce Essentials ahead of the curve.

Manage and optimize social media campaigns, ensuring they are compliant with industry regulations and resonate with our target audience.

Content Creation & Management

Lead the creation of engaging content, including in-house photo shoots, event coverage, user-generated content, and other media that reflect the brands ethos.

Coordinate and oversee all content production, ensuring consistency in brand voice, quality, and messaging across all platforms.

Work closely with the creative team to ensure content is visually appealing and on-brand.

Influencer Program Management

Build and manage a robust network of influencers, both paid and unpaid, who align with Sauce Essentials brand values.

Develop influencer marketing strategies that amplify our reach beyond owned social platforms, increasing brand visibility and consumer engagement.

Cultivate relationships with influencers, negotiating partnerships, and managing influencer contracts to ensure clear expectations and deliverables.

Analytics & Reporting

Track, analyze, and report on key metrics for social media performance and influencer campaigns, providing insights and recommendations for continuous improvement.

Utilize data to optimize content, adjust strategies, and report on ROI for social media and influencer initiatives.

Regulatory Compliance

Stay informed about cannabis industry regulations across all states where Sauce Essentials operates, ensuring all social media and influencer activities comply with local laws.

Work closely with the legal team to vet content and influencer partnerships to mitigate risk.

Community Engagement

Actively engage with Sauce Essentials social media community, responding to comments, messages, and fostering a positive online presence.

Organize and oversee events, both virtual and in-person, to boost community engagement and brand loyalty.

Collaboration

Work cross-functionally with marketing, sales, product, and legal teams to ensure social media efforts align with overall business objectives.

Coordinate with external agencies and freelancers as needed to support content creation and influencer initiatives.

Qualifications

Experience :

8+ years of experience in social media management, content creation, and influencer marketing, preferably within the cannabis industry or a highly regulated market.

Proven track record of developing and executing successful social media campaigns and influencer programs.

Skills :

Strong understanding of social media platforms, algorithms, and best practices.

Exceptional content creation skills, including photography, videography, and copywriting.

Ability to manage multiple projects and deadlines in a fast-paced environment.

Excellent communication and relationship-building skills.

Proficiency in social media management tools and analytics platforms.

Knowledge :

In-depth knowledge of the cannabis industry and its regulations is highly preferred.

Understanding of consumer behavior in the cannabis market and the ability to craft content that resonates with this audience.

Benefits

Competitive salary and performance-based bonuses

Health, dental, and vision insurance

Generous PTO and holiday schedule

Opportunity to work in a rapidly growing industry with a dynamic and passionate team

Travel opportunities for event coverage and influencer management across our 8-state market

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