Danaher Life Sciences is hiring : Director, Digital Content Strategy in Marlborou

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Overview The Director, Digital Content Strategy is responsible for Cytiva.com as the core flagship product. This role requires leading the website as a branded hub and a significant contributor to profitability. You will guardianship of the brand voice, ensuring consistency across content while optimizing the site to meet customer needs and business objectives. This on-site role reports to the Director, Brand Content Strategy and is part of the Brand Experience team located in a Cytiva hub in Marlborough, MA, Amersham, UK or Krakow, Poland.

What You Will Do Lead a cross-functional team of content creators, editors, and marketers to produce high-quality, engaging content that reflects the value proposition, drives traffic, and converts visitors into leads.

Collaborate with marketing, sales, product development, and customer service teams to create cohesive narratives and strategies that enhance the customer journey and drive business objectives.

Analyze content performance and user engagement metrics to inform content strategies, optimize user experience, increase profitability, and drive the website’s evolution as a long-term profit center.

Champion brand consistency across all digital content, establish guidelines and processes that ensure a unified brand narrative, and ensure content complies with legal and regulatory standards.

Stay ahead of industry trends, digital marketing innovations, and competitor strategies to keep Cytiva's website and content at the forefront of the Biotechnology and Life Sciences sector.

Travel, Physical / Environmental Requirements Ability to travel - 10% as needed.

This role is fully onsite.

Who You Are A strategic thinker with a Bachelor’s degree in digital marketing, marketing, or communications and a proven track record of leading content strategy and marketing efforts in a global multinational environment.

5+ years of demonstrated experience transforming a website into a significant profit driver through innovative content strategies and digital marketing techniques.

Strong leadership skills, capable of inspiring and managing a diverse team of creative professionals to deliver content journeys that meet customer and business objectives.

Skilled in analyzing digital content performance and making data-driven decisions, with proven analytics experience and knowledge of SEO best practices.

Exceptional communicator with storytelling skills, able to convey complex ideas in compelling and easy-to-understand ways that resonate with a global audience and across customer segments.

Preferred qualifications Technical proficiency in CMS, web analytics tools, and a basic understanding of web technologies (HTML, CSS) is a plus.

Proficiency in CSS and HTML; familiarity with Agile framework and the ability to leverage these skills to enhance content delivery and user experience is a plus.

Compensation and Benefits The annual salary range for this role is $155,000 - $195,000. This role may be eligible for bonus / incentive pay. Cytiva offers a broad array of comprehensive benefit programs including paid time off, health insurance, and a 401(k) plan. The company states that compensation ranges may be modified in the future and are determined at the company's discretion.

Remote / Flexibility The company supports flexible, remote working arrangements for eligible roles. This position is eligible for remote work arrangements with details provided during the interview process.

Equal Opportunity Cytiva and Danaher Corporation are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. U.S. EEO posters are available here. Reasonable accommodations are provided for applicants and employees with disabilities upon request : 1-202-419-7762 or applyassistance@danaher.com.

For more information, visit www.danaher.com.

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