Senior Group Manager, Consumer Lending Acquisition Marketing Planning (US)TD Bank • Mount Laurel, NJ, US
Senior Group Manager, Consumer Lending Acquisition Marketing Planning (US)
TD Bank • Mount Laurel, NJ, US
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job_description.job_card.job_descriptionUndergraduate degree or relevant professional certifications, designations, or equivalent required 10+ years relevant experience Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product / customer markets Knowledge of current and emerging competitor and market trends Knowledge of risk management environment, standards and regulations Ability to contribute to strategic direction of the function and provide advice to senior leadership Ability to forecast initiatives and demand in order to develop annual strategic plan Skill in managing budgets, P&L and resource allocation Advanced ability to lead, plan, implement and evaluate program / project activities to ensure completion of product initiatives Skill in talent development and performance management Ability to exercise sound judgement in making decisions Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills Ability to work collaboratively and build relationships across teams and functions Skill in using analytical software tools, data analysis methods and reporting techniques Skill in using computer applications including MS Office Ability to analyze, organize and prioritize work while meeting multiple deadlines Ability to work successfully as a member of a team and independently Ability handle confidential information with discretion In lieu of an undergraduate degree or relevant professional certifications, designations or equivalent, TD will consider those with a Bachelor's Degree and 7+ years of relevant experience. Credit card industry expertise Understanding of MarTech, triggers, and journeys as well as data ecosystems to drive scale Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines This role is a hybrid-position reporting four days a week in-office Customer Insights & Trends; Coaches team to understand and synthesize consumer trends, identifying research gaps and planning market research, interpreting consumer information for your business, anticipating customer opportunities, generating and applying customer insights Builds and Protects the Brand; Identifies the brand's strengths and weaknesses, recognizes the drivers and indicators of brand health and recommends corrective actions. Applies the Brand House to all aspects of marketing and acts as the key resource for the business on the brand. Understands end to end customer journeys and supports the business to deliver the brand through customer experience Influences Business Strategy; Provides thought leadership, strategic advice to executives within the business, is the voice of the customer and a trusted advisor to business partners for all marketing and customer activities. Influences and has an impact on price, product, distribution and promotions. Builds and maintains close working relationships with key business partners to understand and influence business strategic priorities, and direction, ensuring that business objectives can be converted into effective marketing plans or customer strategies Business Marketing Plan Owner; Sets the tone and ensures the integrity of the approved Annual Marketing Plan is being delivered in a transparent way. Constantly evaluates and recommends change to improve business impact via marketing investment Integrated Marketing Campaigns; Leadership and approval of campaigns and oversight of marketing execution for all projects within assigned limits and parameters to ensure strategy execution, appropriate governance and stakeholder approvals are delivered. Coaches and leads the team through the development of budget allocations, media strategy and creative executions. Leverages and builds relationships with internal / external lead creative and media agencies Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD's operating model to maximize efficiency, effectiveness and scale Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly Executes on the annual business plan to deliver results aligned with business strategies Manages overall budget, revenue and expenditures, meets business objectives while increasing efficiency and effectiveness Proactively identifies key business opportunities, researches and recommends enhancements / modifications, develops strategies to achieve recommendations and works closely with team to execute and implement Improves or creates new processes for the organization, with a medium to longer term impact Monitors and communicates the effectiveness of strategies, programs, and practices related to own area of expertise Protects the interests of the organization identifies and manages risks, and escalates non-standard, high risk transactions / activities as necessary Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct Contributes to the development of business segment and / or enterprise functional strategic priorities within their operational area or field of specialty Develops annual and / or long-term plans for own area and influences plans well beyond area managed Develops a team of marketers in all aspects of the marketing competencies and acts as resource and mentor to others Responsible for management of the overall team providing both leadership and guidance Sets targets and objectives for the team, and delivers results Grows team expertise to align with business / enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered Leads a high performing team; provides on-going feedback and performance reviews, coaches and develops employees and ensures performance management activities are undertaken and provides regular input into employee assessments and development plans Leads the process of setting performance
Senior Group Manager, Consumer Lending Acquisition Marketing Planning
The Senior Group Manager, Consumer Lending Acquisition Marketing Planning leads a high performing team supporting multi-complex portfolios on the development and execution of marketing strategy planning, annual portfolio planning and acts as a key contributor in influencing business operational decisions. As a people manager, this role is additionally accountable for continuing to grow the Marketing professionals to bring innovation to the business by providing on-going feedback and performance reviews, coaching and developing employees and ensuring performance management activities are undertaken and providing regular input into employee assessments and development plans to continue to bring innovation to the work produced by the Marketing and portfolio team(s).
This role resides on the Consumer Lending Marketing Team. The Team overall supports lifecycle marketing for multiple TD AMCB lines of business including residential lending, credit card, and personal loan product portfolios. This role is a critical driver of awareness, consideration, and profitable new account growth at scale across consumer lending product portfolios a top strategic priority for TD AMCB. They also act as a key contributor in influencing business operational, customer experience, product, and risk decisions related to acquisition.
Depth & Scope :
- Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any / all disciplinary actions, as required
- Oversees and leads a large and / or highly complex and diverse portfolio for an area of significant complexity, scope or risk, while growing talent, developing skills and capabilities to achieve career goals, support project / initiative success and achieve business results
- Leadership and approval of campaigns and oversight of marketing execution for all projects within portfolio, leadership role in all BU campaigns to ensure strategy execution, appropriate governance and stakeholder approvals are delivered
- Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
- Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
- Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external / internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management / enterprise areas
- Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and / or deliverables / frameworks / short to long term goals, etc.)
- Sets operational team direction and collaborates with others to execute on common goals
- Focuses on longer-range planning for functional area (e.g. 12 months or greater)
Education & Experience :
Preferred Skills :
Customer Accountabilities :
Shareholder Accountabilities :
Employee / Team Accountabilities :
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Senior Manager Acquisition • Mount Laurel, NJ, US