Digital Marketing Analytics Coordinator (Gardena)

POSITION OVERVIEW :

Digital Analytics Coordinator will play a critical role to enhance reporting, optimize marketing campaigns and help provide guidance to the overall business. The ideal candidate for this position is detail-oriented, passionate about data, thinks outside the box, can create insightful visualizations, and can tell a cohesive narrative about what the data tells us across multiple channels. The goal is to understand our data and identify risks and potential opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Reporting :

Construct Summaries, Reports and Dashboard Visualizations across a variety of data sources to communicate performance to stakeholders in a consumable fashion

Automate reporting across DTC marketing, to help streamline reporting to automatically populate and avoid manual downloads.

Collaborate across different teams and departments to build ad hoc reports as needed and walk through what the data represents

Data Management :

Regularly monitor and validate data in marketing platforms, during extraction, and transformation

Look for opportunities to expand our tracking - from adding utm parameters to firing additional GA events and adding pixels

Track competitor activity constructing various analyses as necessary to inform and drive the business.

While working to automate reporting in the long run, this role will involve routinely extracting data, in various formats from a diverse set of platforms, verifying the data and creating reports

Collaborate with web team to refine implementation of GA4. This will require mapping out events, parameters, dimensions that would be helpful to have data continuity and enhance ecommerce tracking

Compile and maintain a comprehensive timeline of marketing tests whether website tests, mixed market channel tests, channel tactic tests, etc. Test summaries should include size of test, statistical significance, incremental value, potential pollution sources and any learnings or lack thereof

Provide input on methodology, measurement and requirements of testing strategies to support constant testing and optimization.

QUALIFICATION REQUIREMENT

• Bachelors degree preferred
• 1-3 years of demonstrated application experience in business analysis, digital analytics and / or marketing analytics
• Advanced Microsoft Excel, pivot tables, formulas, data transformation is required
• Experience creating dashboards in various tools (GA, Shopify). BI tool experience a plus

ABOUT WSS :

WSS is the premier footwear retailer in the U.S. doing business in neighborhood-based stores. Consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion, and casual footwear for the entire family. Our large store format enables us to showcase thousands of styles from top brands like Nike, Jordan, Vans, Converse, Adidas, Puma, Skechers, etc. In addition, WSS carries high quality private brands augmenting the breadth of selection to deliver amazing value to our customers.

Founded in Southern California in 1984 by entrepreneur Eric Alon, all WSS stores feature a unique retail format that displays every style and size. This allows customers to browse on their terms, in a hassle-free environment, engaging the friendly and knowledgeable sales staff when they choose. The success of this business model has allowed WSS to continue its rapid expansion into new markets. WSS currently operates stores throughout California, Nevada, Arizona, and Texas. October 2021 WSS was acquired by Foot Locker, Inc. WSS is now proudly one of Foot Lockers banners under the WSS name.

WSS is an Equal Opportunity Employer, committed to a diverse and inclusive work