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Marketing Content Writer Job at University of Georgia in Athens
Marketing Content Writer Job at University of Georgia in AthensMediabistro • Athens, GA, United States
Marketing Content Writer Job at University of Georgia in Athens

Marketing Content Writer Job at University of Georgia in Athens

Mediabistro • Athens, GA, United States
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Marketing Content Writer

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

Posting Details

Posting Number : S14258P

Working Title : Marketing Content Writer

Department : DAR-Communications

Institution : University of Georgia – Athens, GA

Employment Type : Employee, Full Time

Work Schedule : 8 : 00am–5 : 00pm; willing to work evenings or weekends as necessary.

Salary : $57,000+ commensurate with qualifications and experience.

Minimum Qualifications

  • Bachelor’s degree in a related field or equivalent.

Preferred Qualifications

  • At least 1-2 years of work experience in marketing, communications, or public relations.
  • Experience in a role that requires frequent / heavy writing, whether for media, social, web or print materials.
  • Experience in media relations, digital advertising, email marketing and / or social marketing.
  • Ability to manage 20+ writing assignments with varying deadlines at any given time.
  • Knowledge of AP Style writing.
  • Understanding of and experience with search engine optimization writing.
  • Experience with graphic design and / or knowledge of design programs.
  • Experience with building, editing, and proofing blogs and pages in web development programs like WordPress.
  • Experience in higher education and / or fundraising.
  • Experience in a public relations or marketing agency.
  • Experience in project management or developing project timelines.
  • Exhibits behavior that supports the mission, vision, and values of the University of Georgia.

    • Position Summary

    The employee in this position develops and implements marketing and public relations efforts for the Division of Development and Alumni Relations within the Office of Communications. Responsible for creating content for websites, news releases, emails, social media, blogs, scripts, university publications, and direct mail, conducting research and interviews, and partnering with designers, videographers, writers, and web developers to review work for quality and accuracy.

    Key Responsibilities

  • Deliver on-brand written content that supports unit, division, and university goals.
  • Develop high‑quality content for news releases, websites, emails, social media, blogs, scripts, university publications, and direct mail.
  • Collaborate with DARCOMM colleagues to enhance content with appropriate visuals.
  • Ensure all content follows AP Style, is factually correct, positively reflects the UGA brand, and supports DAR / UGA goals.
  • Master UGA brand voice and tone, including sub‑brands such as alumni, fundraising, parent giving, Mentor Program, etc.
  • Customize content for channels (web, email, social, print, events, advertising) and ensure length and style fit each channel.
  • Develop relationships across the division and campus to enhance research when needed.
  • Gain knowledge from constituent database to develop accurate and thorough profiles on alumni, donors, students, and friends, enhancing with online and campus research.
  • Interview story subjects to gain background knowledge, quotes, and other information, and follow up for reviews and approvals.
  • Craft persuasive language to show target audiences the importance and impact of engaging with the university.
  • Ensure content is reviewed, approved, and shared with appropriate internal and external audiences.
  • Understand timelines and adhere to deadlines; keep colleagues informed about projects on a regular basis by following DARCOMM workflow processes.
  • Help prioritize projects to ensure DARCOMM focuses on the most strategically important work; identify overlapping assignments that could benefit from collaboration to ensure efficient work across the team.
  • Collaborate with and seek input from creative, communications, and digital colleagues.

    • Additional Duties (percentage of time)

  • Marketing Meetings and Strategy Discussions (60%) : Participate in marketing meetings and strategy discussions that focus on content development, enhance concepting process, join appropriate meetings to lend strategic eye, collaborate with DARCOMM and campus colleagues to determine effective content needs.
  • Proofreading (15%) : Proofread materials developed by others in the Office of Communications and the division, ensuring high-quality accuracy.
  • Database Management (10%) : Maintain a database of potential story ideas and profiles, organize and share ideas with the DARCOMM team.
  • Trend Monitoring (10%) : Stay up-to-date with AP Style and other writing tools, monitor content trends, and share any interesting or helpful information with colleagues.
  • Optional (5%) : (Removed extra minor duties).

    • Knowledge, Skills, Abilities and / or Competencies

  • Self‑starter, takes initiative, and can work independently as well as in a team environment.
  • Eager to learn, pursue new / unconventional communications tactics and expand writing skills and repertoire.
  • Ability to navigate complex projects and ensure they are completed on deadline.
  • Ability to collaborate with others and enlist buy‑in from different groups.
  • Exemplary communication skills (both written and verbal).
  • Organizational skills and ability to multitask.
  • Demonstrates a commitment to outstanding customer service.
  • Communicates and employs interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct.

    • Division Expectations

  • Through open, honest, and respectful communication, staff are expected to interact with fairness, compassion, and decency, and to promote a stable, productive, and healthy work environment.
  • Adherence to CASE standards and fundraising reporting standards is expected of all fundraisers.

    • Physical Demands

  • Some after‑hours work and / or traveling may be involved.
  • Work in a standard office environment. Sit and work at a computer workstation for extended periods of time.
  • Work using electronic mail, telephone, video calls, face‑to‑face discussions, paper form correspondence.
  • Communicate effectively in writing, speaking, and listening.
  • Organize and establish priorities; remember detail; multi‑task.
  • Lift and or move up to 20 pounds.
  • Walk, stand, stoop, lift, kneel, climb.

    • Background Investigation and Credit Check

    Offers of employment are contingent upon completion of a background investigation including a criminal background check, confirmation of credentials and employment history, and, if applicable, a satisfactory credit check. You may also be subject to a pre‑employment drug test for positions with high‑risk responsibilities, if applicable.

    Recruitment Contact

    Name : Development & Alumni Relations’ Office of Talent Management

    Email : dartalent@uga.edu

    Posting Specific Questions

  • How did you hear about this employment opportunity?
  • Chronicle of Higher Education
  • DAR Careers Page
  • DiversityJobs.com
  • Handshake
  • Insight Into Diversity
  • Inside Higher Ed
  • LinkedIn
  • UGAJobs (UGA's job board)
  • Other (please provide name of source)

    • Applicant Documents

  • Resume / CV
  • Cover Letter

    • #J-18808-Ljbffr

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