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Experiential Field Marketing Manager
Experiential Field Marketing ManagerParibus (Ramp) • New York, NY, US
Experiential Field Marketing Manager

Experiential Field Marketing Manager

Paribus (Ramp) • New York, NY, US
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About the Role

This role drives Ramp's upmarket growth by designing and executing world-class experiential marketing programs that create unforgettable brand moments, deepen customer and partner relationships, and accelerate pipeline. Operating at the intersection of Marketing, Sales, and Partnerships, this role focuses on high-touch field activations, premium hospitality experiences, and tentpole events that showcase Ramp's value and drive measurable business impact.

What You'll Do

Experiential Event Strategy & Execution

  • Lead Ramp's experiential marketing and hospitality strategy, developing signature field activations that engage enterprise and mid-market audiences at scale.
  • Own the end-to-end event lifecycle (planning, budget, logistics, creative production, and ROI tracking) across Ramp's tentpole events and other premier moments.
  • Concept and deliver bespoke brand experiences that showcase Ramp at the intersection of sports, culture, and business.
  • Partner with Ramp executives to design and execute white-glove hospitality experiences that strengthen executive relationships and influence decision-making.

Partner-Driven Activations

  • Develop and activate co-branded experiential campaigns with partners and professional sports organizations.
  • Identify opportunities to expand Ramp's partner ecosystem through joint experiential initiatives that maximize visibility, referrals, and pipeline generation.
  • Ensure event experiences align with partner growth objectives and Ramp's brand standards.

    • Cross-Functional Collaboration

  • Work closely with Sales, Partnerships, Brand, and Enablement teams to integrate event experiences into GTM strategies for high-value accounts.
  • Align messaging and storytelling across teams to ensure consistent pre-, during-, and post-event engagement.
  • Lead internal communications on event initiatives, ensuring visibility and alignment across stakeholders.

    • Measurement & Impact

  • Define and track success metrics for all activations, including pipeline acceleration, referral volume, brand lift, and ROI.
  • Collaborate with data teams to establish dashboards and reporting cadences that showcase event performance and inform future investments.
  • Document and share learnings to evolve Ramp's experiential playbook for future scale.

    • What You Need

    5 - 7+ years of experience in field marketing, experiential marketing, or event management, preferably in B2B SaaS or high-growth environments.

    Proven ability to conceptualize and deliver large-scale, high-touch events (sports, cultural, or industry tentpoles) that drive measurable business outcomes.

    Strong track record of partner collaboration (e.g., co-branded activations, sponsorships, or joint go-to-market programs).

    Exceptional project management skills with the ability to juggle multiple complex initiatives simultaneously and deliver on time, on budget, and with flawless execution.

    Deep understanding of brand storytelling and experiential design translating abstract business value into engaging in-person moments.

    Comfort working directly with executive stakeholders and external partners in high-visibility, high-pressure settings.

    Willingness to travel frequently for on-site event management and partner activations.

    Bonus : Experience in sports partnerships or luxury hospitality programs.

    Benefits (for U.S.-based full-time employees)

    100% medical, dental & vision insurance coverage for you

    Partially covered for your dependents

    One Medical annual membership

    401k (including employer match on contributions made while employed by Ramp)

    Flexible PTO

    Fertility HRA (up to $5,000 per year)

    WFH stipend to support your home office needs

    Wellness stipend

    Parental Leave

    Relocation support to NYC or SF (as needed)

    Pet insurance

    Referral Instructions

    If you are being referred for the role, please contact that person to apply on your behalf.

    Other Notices

    Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

    Ramp Applicant Privacy Notice

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    Field Marketing Manager • New York, NY, US