OnHires is hiring : Head of Creative Strategy in Minneapolis

About the Company

Our client makes modern home-gardening joyful, easy, and wildly successful — from heirloom vegetable seeds and specialty herb kits to bonsai starters, grow-lights, and patio planters. Backed by EAK Distribution, they’re already an 8-figure e-commerce brand selling on Amazon, Shopify, TikTok Shop, and their own DTC site, and they’re on a fast track to $30 million in annual revenue within the next few years.

Why You’ll Love Leading Creative

True Ownership : Your creative roadmap shapes every customer touchpoint, from eye-catching packaging, market-leading graphics, and scroll-stopping videos.

Direct CEO Partnership : Pitch moon-shot ideas and influence brand architecture at the highest level.

Hyper-Growth Pace : We add 70+ new SKUs each year as we scale toward $30M.

Culture of Learning : Budget and time for courses, conferences, and experimentation (fail fast, learn faster).

Remote Freedom : Work anywhere!

Strong, Collaborative Team : Join a diverse crew that shares wins, ideas, and feedback every day.

Here is Your 90-Day North-Star Mission

Audit & Align – Refresh brand guidelines and unify visuals across Amazon, Shopify, and social.

Launch Playbook – Ship a repeatable “Idea-to-Listing” creative playbook, cutting launch timelines by 30%.

Quick-Win Tests – Run A / B experiments that lift click-through rate (CTR) by 10% on two hero SKUs (e.g., Patio Salad Kit, Culinary Herb Trio).

What You’ll Do

• Creative Strategy & Storytelling

Craft visual + verbal identity for every product; champion consistency across all touchpoints.

Turn competitive research, reviews, and keyword data into irresistible angles and visuals.

Partner with R&D to bring new seeds, kits, and products to life, shaping packaging, imagery, and launch assets.

Translate raw feature ideas into compelling briefs, mood-boards, and prototypes that accelerate go-to-market.

Inspire and coach a 5–6-person squad of designers, photographers, video editors, and freelance creators.

Drive weekly feedback loops, OKRs, and loud Slack celebrations.

Ability to recruit, mentor, and skill up employees

Own the full creative pipeline, hero imagery, infographics, how-to videos, ads, packaging, and storefronts.

Pair eye-catching visuals with conversion-focused copy (Amazon A+, TikTok hooks, email flows).

Plan and interpret A / B tests for CTR, CVR, and AOV; iterate designs in rapid sprints.

Present insights in crisp dashboards for Growth and Product teams.

Implement ClickUp boards, shared Figma / Miro libraries, and SOPs that keep assets flowing as SKU count climbs past 200.

Future-proof workflows with AI design tools, 3-D renders, and emerging content formats (UGC, AR).

What You Bring

Must-Haves

Nice-to-Haves

Perks & Benefits

Competitive Pay + annual performance bonus

Health Allowance after 90 days (use it your way)

Education Stipend for courses, conferences, or coaching

Flexible PTO with local-holiday swaps

Supportive, Collaborative Team Culture —daily stand-ups, open feedback loops, and shared wins

How to Apply

Portfolio — Share 3–5 before / after projects that moved the needle (include metrics).

Optional Creative Challenge — Re-imagine one of our Amazon images; show your thinking.

Cover Letter — Tell us how you’d level-up our amazon storefront in 60 days.

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