Product Manager II, LUX-Dx Downstream Marketing

Product Manager II, LUX-Dx Downstream Marketing

The Product Manager II, LUX-Dx Downstream Marketing will be responsible for supporting the commercial success of the LUX-Dx Insertable Cardiac Monitor (ICM) product, part of the Cardiac Diagnostics Solutions portfolio within the Cardiac Rhythm Management and Diagnostics Division. They will drive work that supports our commercialized products to include identifying customer messaging, field communications, and develop commercial strategies in the ICM and diagnostics market.

The role will require development of customer and field facing strategies, market research to understand market trends and customer insights, clinical evidence strategy, and support of continuation marketing activities. To gain deep clinical and technical product knowledge the Product Manager II will be expected to spend time with customers and sales team regularly. This person will also work closely with cross-functional partners across the organization and should have the ability to lead and work with a diverse range of partners and on multiple parallel projects.

The LUX-Dx Downstream Product Manager II position will be based in Arden Hills, MN. This is a hybrid role with expectations of being on-site at least three days per week.

Your responsibilities will include :

• Supporting and driving key marketing and business objectives for the LUX-Dx portfolio
• Using classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development
• Supporting the execution of product launch plans and driving continuation marketing activities for in-market products
• Developing and supporting innovative downstream marketing solutions, programs and tools to create value and support the needs of the Sales Team
• Developing promotional plans that support product line strategy
• Analyzing franchise sales trends and performing customer segmentation to drive strategic and tactical decision making synthesizing into dashboards
• Working with cross-functional partners to ensure the clinical and technical understanding are appropriately incorporated into commercial strategy
• Developing and defining tools / processes for tracking performance of existing investments against plan
• Executing strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses
• Supporting execution of comprehensive competitive response plans
• Spending time in the field to gain market and clinical insights, as well as build relationships with key physicians
• Additional responsibilities include involvement in developing and implementing marketing initiatives and partnerships on clinical education and engagement programs

Required qualifications :

Preferred qualifications :

Work Mode : At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office in Arden Hills, Minnesota at least three days per week.

Relocation Assistance : Relocation assistance is not available for this position.

Visa Sponsorship : Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.