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Media Supervisor
Media SupervisorEVERSANA • Kansas City, MO, US
Media Supervisor

Media Supervisor

EVERSANA • Kansas City, MO, US
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Media Supervisor

EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry, and is the first and only agency network to be part of a fully integrated commercialization platform through EVERSANA. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about gettingand stayinghealthy. That's where we find our inspiration : in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one's health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

Job Description

WHAT DOES A MEDIA SUPERVISOR DO?

As the ideal candidate, you will have a strong understanding of media planning / strategy and buying, with expertise in both strategic development and execution. In this client-facing role, you'll lead the creation of tactical media plans, generate strategic insights, manage campaigns from start to finish, and provide guidance on campaign optimization. You will oversee the day-to-day execution of media plans, mentor the team, and ensure campaign success.

You will focus on managing direct buys across HCP and DTC media channels. You will lead the selection and negotiation with media partners, ensuring campaigns align with client goals. Your expertise with tools like Prisma and research platforms will ensure seamless execution and optimization.

You thrive in a fast-paced environment, balancing multiple projects, meeting deadlines, and maintaining a positive, collaborative attitude. Strong analytical and communication skills, combined with a drive to deliver results, are key to your success.

RESPONSIBILITIES :

Planning Responsibilities :

  • Lead the media planning kick-off to ensure strategic direction and alignment with client goals.
  • Stay informed about marketplace, competitive, and target trends to guide planning decisions.
  • Use EVERSANA INTOUCH's planning, evaluation, and buying tools for landscape analysis and media plan development.
  • Drive audience insights and channel strategy to optimize targeting and media effectiveness.
  • Develop and articulate media strategies, including media channel mix, budget allocation, and rationale to ensure the team is set up for success.
  • Collaborate with channel experts to create a holistic, integrated media approach aligned with client goals.
  • Coordinate the creation and presentation of media strategies and plans to clients.
  • Lead weekly status meetings and take ownership of status documents.
  • Collaborate with internal teams to ensure alignment on deliverables and client needs.
  • Assist the Director and / or Group Media Director in achieving cross-channel media plan goals

Buying Responsibilities :

  • Own the RFP process, rank proposals, and contribute to vendor negotiations and media partner selection.
  • Oversee campaign execution, including the day-to-day implementation, optimization, and reconciliation of campaigns.
  • Ensure accurate budget management, media buys, and reconciliation, optimizing spend as needed.
  • Approve media activation documentation and ensure it aligns with client deliverables.
  • Guide planners and senior planners in developing accurate traffic sheets, managing trafficking, and creating accurate traffic sheets and Creative Asset Trackers (MRD) in alignment with Account Management / PMs to meet client / campaign requirements
  • Ensure successful tracking, optimization, and reporting of all campaigns, collaborating with analytics teams to provide insights for monthly and quarterly reporting (QBRs).
  • Oversee billing processes, ensuring accuracy, resolving discrepancies, and meeting deadlines.
  • Collaborate with activation channel experts to create a holistic media approach
  • Collaborate with Account Management, PMs, creative, and Data Science / Analytics teams to ensure smooth campaign execution.
  • Maintain communication with the VP, Group Media Director, and Director on campaign updates and issues.
  • Mentor Senior Associates on traffic workbooks and media buys.
  • Provide insights and recommendations to support new business development when needed.

    • Qualifications

    WHAT ARE WE LOOKING FOR?

    REQUIRED SKILLS / EXPERIENCE :

  • 5+ years of active experience in a media planning and / or buying role (digital is a priority), preferably with an agency
  • Pharma media experience, touching on a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer) is a plus.
  • Experience with syndicated planning tools (e.g., MRI / Simmons, Vivvix, Pathmatics, Nielsen)
  • Experience in managing multiple accounts, campaigns, and clients
  • Experience within Prisma or MediaOcean is required
  • Experience with Campaign Manager 360
  • Familiarity with the total marketing process and the strategic role of media
  • Leadership experience, including managing and mentoring teams, is a plus
  • BA / BS degree is a plus
  • Strong written, presentation, verbal, interpersonal, and organizational skills
  • Critical thinking, problem-solving, and strong negotiation abilities
  • Ability to manage multiple projects, clients, and accounts in a fast-paced environment
  • Strong computer skills (Microsoft Word, Excel, PowerPoint) with advanced proficiency in Excel
  • Proficiency in media management, billing systems, and competitive / targeting tools
  • Solid understanding of marketing, advertising, media concepts, and budget requirements.
  • Experience with third-party ad servers
  • Ability to work cross-channel and in an integrated manner across digital and offline media channels
  • Detail-oriented with a commitment to follow-through and process improvement
  • Strong leadership skills and excitement to manage and grow teams
  • Ability to navigate cross-department relationships effectively

    • Additional Information

    OUR CULTURAL BELIEFS :

    Patient Minded I act with the patient's best interest in mind.

    Client Delight I own every client experience and its impact on results.

    Take Action I am empowered and empower others to act now.

    Grow Talent I own my development and invest in the development of others.

    Win Together I passionately connect with anyone, anywhere, anytime to achieve results.

    Communication Matters I speak up to create transparent, thoughtful and timely dialogue.

    Embrace Diversity I create an environment of awareness and respect.

    Always Innovate I am bold and creative in everything I do.

    EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $76,000.00 to $103,000.00 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time.

    Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

    From EVERSANA's inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other

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    Media Supervisor • Kansas City, MO, US