Senior Associate, Influencer Marketing Job at Acceleration Partners in Minneapol

THE ROLE :

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Sr. Associate to provide white glove service to diverse brands investing in influencer marketing campaigns. This role is particularly focused on campaign execution, including but not limited to driving influencer recruitment, managing influencer partnerships, and owning campaign deliverables, tracking, and reporting. The Influencer Marketing Sr. Associate will also drive strategy by analyzing campaign performance, identifying success areas and / or challenge areas, and proactively implementing strategic measures to continuously optimize programs towards goals and objectives.

TOP 5 JOB RESPONSIBILITIES :

• INFLUENCER RECRUITMENT, NEGOTIATING & ONBOARDING – Sources new partnership opportunities and creates influencer casting lists. Diligently vets opportunities to ensure brand alignment, authenticity and relevancy prior to presenting to client for approval. Conducts outreach to approved partners and skillfully garners their engagement and participation in the campaign, negotiating when necessary. Supports influencers through campaign onboarding by developing and providing resources to streamline processes.
• INFLUENCER PARTNERSHIPS MANAGEMENT – Crafts program-wide influencer communications and vital creator resources. Guides influencers on content strategy and creation. Works with influencers to develop content timelines and ensures influencers stay on track with the schedules discussed. Collects content drafts and leads the content review process, including screening to ensure FTC guidelines are met. Closely works with influencers to adjust content strategy as needed, troubleshooting any signs of poor performance to optimize campaign towards goals and objectives.
• AUDITING, REPORTING & ANALYSIS – Accountable for auditing program content to ensure compliance with FTC regulations and brand guidelines. Ensures content is tracked accurately and regularly shared with client, along with placement insights, partner insights, and campaign pace towards KPI goals. Performs robust analysis of influencer campaigns using both social analytics and conversion metrics to identify performance trends and areas of opportunity. Proactively provides actionable recommendations to client backed by data and continuously refines strategy to drive growth at scale. Supports team in creation of customized strategy plans, detailed campaign performance summaries and comprehensive hindsight presentations that are delivered to clients.
• CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service and escalates issues or key risks as appropriate. Works to ensure client develops trust in our team by delivering client outputs and communications in the AP way, consistently maintaining quality, accuracy, and precision. Develops and nurtures excellent relationships, supports team in promoting very high client satisfaction and retention rates, and an average 8.5 client rating.
• PORTFOLIO MANAGEMENT -Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each client’s scope of work, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and working with their team to bring solutions to resolve.

WHAT SUCCESS LOOKS LIKE :

BY 3 MONTHS… the Influencer Marketing Sr. Associate is contributing across a portfolio of influencer programs, collaborating with their team closely to ensure strong alignment with the campaign strategy in place. Influencer Marketing Sr. Associate is working with key client contacts to ensure brand alignment with recruitment efforts and content creation. Influencer Marketing Sr. Associate has become familiar with AP’s tools and solutions and is equipped to conduct casting for prospective influencers, execute content timelines with influencers, audit content, and ensure performance is tracked and measured.

By 6 MONTHS… the Influencer Marketing Sr. Associate is owning execution of the day-to-day operations of multiple influencer programs with little guidance from their team. Challenging client or team situations are being managed with guidance from Associate Director, with Influencer Marketing Manager and Influencer Marketing Sr. Associate collaborating closely to bring a solutions-oriented approach to these situations proactively. Influencer Marketing Sr. Associate is regularly analyzing client data and strategically leveraging insights to optimize campaigns. Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI’s being met, and an average 8.5 client rating is being upheld across campaigns.

YOU ARE GREAT FOR THIS ROLE IF YOU :

QUALITIES OF THE IDEAL CANDIDATE :

Likes to share and collaborate with peers in a remote environment

MINIMUM QUALIFICATIONS & SKILLS :

WHY ACCELERATION PARTNERS?

Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what’s next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.

AP PERKS & BENEFITS - WHAT WE OFFER

Benefits may vary based on employment status or country location.

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