Principal Insights Analyst, Growth Marketing - Pubsports Insights Riot Operation

Principal Insights Analyst, Growth Marketing - Pubsports

The Insights discipline helps empower Rioters' decision-making to be more data-informed. We're an interdisciplinary group of scientists, consultants, and strategists from all sorts of backgrounds who join together to represent and advocate for gamers around the world.

Riot's PubSports team is building a new function for email and campaign analytics to enhance player engagement and retention. We're seeking a Growth Marketing Analytics Lead to establish and scale our measurement, optimization, and forecasting for email, push, and multi-channel campaigns.

Responsibilities :

• Campaign Analytics & Optimization :

Measure and analyze the performance of email, push notification, and multi-channel marketing campaigns.

Build segmentation models to identify high-value audiences and tailor campaign strategies to different player cohorts.

Establish KPIs for lifecycle and email marketing programs, creating dashboards and reports for leadership visibility.

Work closely with publishing, creative, and product teams to ensure campaigns are data-informed from the outset.

Define analytics best practices, tools, and reporting standards for this new function.

Required Qualifications :

Desired Qualifications :

Riot focuses on work / life balance, shown by our open paid time off policy and other perks such as flexible work schedules.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc.

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