Jacksonville Icemen is hiring : Marketing Coordinator in Jacksonville

Overview We are looking for an experienced Marketing Coordinator to help lead the planning, execution and optimization of our marketing efforts. The ideal candidate will have a passion for all things marketing, design, social media and will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. This role will join our Zawyer Sports Marketing Department to help with our marketing efforts in Jacksonville and other markets as needed. Finalists will be contacted for interviews.

Job Title : Marketing Coordinator

Employer : Jacksonville Icemen

Location : Jacksonville, FL

Salary : $45,000.00 - $80,000.00

Seniority level : Entry level

Employment type : Full-time

EEO statement : We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Responsibilities Maneuver digital marketing campaigns through all areas of the project life cycle

Clearly understand and implement digital marketing campaigns which fit client needs

Plan and monitor the ongoing client’s / teams presence on Google, social media (Twitter, Facebook, Instagram, TikTok etc.)

Plan and execute email campaigns for teams / clients

Available for events in the community and at games to get content

Launch optimized online adverts through Google Ads, Facebook etc. to increase company and brand awareness

Manage SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with graphic designers

Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends etc.) to provide to client

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Incorporate feedback from marketing team and Zawyer management

Knowledge of hockey, basketball, and baseball a plus

Qualifications and Skills Experience with social media, Google Ads (SEM), Meta Paid Social, and email campaigns

SEO / SEM

Proven experience as Digital Marketing Specialist or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with email platforms, such as Mailchimp, Constant Contact, etc

Working knowledge of ad serving tools (e.g., DART, Atlas)

Extensive knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

Knowledge of JavaScript, SQL, and HTML is a plus

Google Analytics certified preferred

BS / BA in marketing or relevant field

Application & How to Apply How to apply : Finalists will be contacted for interviews. Apply now.

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