Retail Marketing Strategist, Retail Marketing Job at Power Digital Marketing, In

Amazon & Retail Media Strategist - Search (PPC) Remote - Colombia

Overview We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including : SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. Our proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A, putting marketers in a strategic seat at the table. Managing billions in media, our team challenges traditional planning and measurement through testing and data science across the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life As a Retail Marketing Strategist, you will own the execution, performance, and growth of Amazon & retail PPC advertising campaigns within your book of business. You will align your efforts with client business goals, own reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. You will provide insights and forward-thinking strategy to clients and understand the service’s strategy and levers to drive performance.

Responsibilities Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes

Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance

Participate in weekly department scrums and training sessions to grow channel knowledge

Continuously seek to improve campaign performance & business impact against client goals

Maintain frequent and excellent communication with internal agency teams and assigned clients

Contribute to the development of new department training materials

Utilize AI and delegation resources to assist in workflow where possible

Employ AI technologies to enhance and optimize business processes

Leverage Power Digital's Nova ecosystem as it relates to your department

Qualifications 2-3 years of digital marketing experience; 1-2 years in an agency setting preferred

Minimum 2 years of hands-on experience with Amazon / Retail search advertising, Google paid search advertising, or similar

Significant campaign management experience in one or more of the following :

Amazon Ad Console

Walmart Connect

Instacart Ads

Criteo Retail

CitrusAd

Proficiency in Google / Microsoft Office Suite(s)

Strong written and verbal communication skills

Strong organizational and project management skills

Self-motivated with a strong desire to succeed

Excellent interpersonal skills

Strong work ethic and ability to learn quickly and independently

Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs) Hit revenue per team member success metric : $25k+

Hit EBITDA per team member success metric : $5k+

Below 10% Client Churn Rate

Most Important Things (MITs) Excellence in channel production and account performance

Internal & client-facing communication

Base salary + commission opportunities

Medical Bonus

15 paid vacation days (PTO) per year

Up to 4 hours per quarter for paid Volunteer Time Off (VTO)

Fully flexible work environment : remote, in-office, or hybrid

Employee Assistance Program (EAP)

17 Colombian national holidays + 2 mental health recharge days per year

Paid Social Security

Unlimited opportunities for growth & leadership within a rapidly growing firm

Ongoing employee development programs

Quarterly awards with prize money and recognition

Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, and we are an Equal Opportunity Employer. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and other parts of one’s identity. Inclusion is everyone's responsibility.

Please note : Power Digital does not charge any application, processing, or training fee. All genuine job openings will be posted on our careers page. If you have doubts about authenticity, email recruiting@powerdigital.com before taking action.

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