Senior Analytics Manager, Marketing

WeightWatchers is a global digital health company. We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.

The Data Team at WeightWatchers is in a key position to shape the future of our business and products. Leveraging tens of billions of data points per year, we produce insights that enable WeightWatchers to better serve our 4 million worldwide members.

Job Description

We are seeking a driven and insightful Senior Analytics Manager to join our dynamic team and become a critical partner to our Marketing organization. In this role, you'll be at the forefront of transforming marketing data into actionable insights, directly influencing our CRM strategies, customer retention initiatives, and lifetime value optimization.

• Serve as the primary analytics point of contact for the Marketing team, understanding their key objectives and translating their business questions into analytical projects.
• Manage and execute a wide range of analytics requests related to CRM performance, customer retention, and lifetime value analysis.
• Design, develop, and maintain robust and scalable data models and dashboards in Looker using LookML to provide clear and accessible insights.
• Write complex SQL queries to extract, transform, and analyze large datasets from various sources.
• Collaborate closely with marketing stakeholders to define key metrics, build reports, and develop data-driven recommendations.
• Proactively identify opportunities to improve marketing campaign performance, customer segmentation, and overall marketing effectiveness through data analysis.
• Communicate analytical findings and insights effectively to both technical and non-technical audiences through clear visualizations and presentations.
• Maintain data integrity and ensure the accuracy and reliability of marketing data and reporting.
• Own the relationship between WW and our third party MTA / MMM vendors
• Scope and analyze incrementality and geo lift tests
• Stay up-to-date with the latest trends and best practices in marketing analytics and data visualization.

Requirements

Bonus Points For

WeightWatchers values developing community within our employee population as well. We encourage our employees to come into the office 1-2 days / week.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

Base salary may vary depending on, but not limited to : skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program. US Pay Range : $160,000 - $180,000 USD

#J-18808-Ljbffr