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Senior Product Manager, Marketing Automation
Senior Product Manager, Marketing AutomationVirtualVocations • Winston Salem, North Carolina, United States
Senior Product Manager, Marketing Automation

Senior Product Manager, Marketing Automation

VirtualVocations • Winston Salem, North Carolina, United States
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A company is looking for a Senior Product Manager, Marketing Cloud & Automation.

Key Responsibilities

Own the roadmap and business requirements for Salesforce Marketing Cloud, ensuring alignment between business and IT teams

Execute digital marketing campaigns, including the technical building of emails and customer journeys

Collaborate with internal stakeholders to optimize project delivery and leverage global best practices

Required Qualifications, Training, and Education

7-10 years of experience in digital marketing with a focus on marketing automation and Salesforce Marketing Cloud

Strong technical skills in HTML, email building, landing pages, and marketing automation tools

Proven project management skills with the ability to manage multiple projects

Bachelor's degree in communication, marketing, business, or related fields

Experience with Azure, Tableau, Lead Scoring, Audience Builder, and Python is preferred

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Senior Product Marketing Manager • Winston Salem, North Carolina, United States

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