Inside Sales & Marketing Manager

Inside Sales & Marketing Manager

The Inside Sales & Marketing Manager is responsible for managing and converting inbound inquiries, nurturing prospective clients, and supporting local marketing efforts to drive business growth. This role focuses on building relationships with potential clients, referral sources, and community partners through effective follow-up, lead management, CRM utilization, and campaign coordination. The ideal candidate is results-driven, people-focused, and highly organized with experience in senior care, healthcare, or service-based sales environments.

Key Responsibilities

Inside Sales & Lead Management

Respond promptly and professionally to new inquiries by phone, email, and web.

Conduct discovery calls to understand care needs and educate prospects on services.

Maintain a consistent lead nurturing schedule (calls, emails, texts) over 18+ months.

Track and manage leads using CRM systems; update activity logs and conversion status.

Collaborate with scheduling and care coordination teams to ensure seamless handoffs.

Marketing Coordination & Outreach

Support development and execution of marketing plans and local campaigns.

Create and manage email campaigns (e.g., Mailchimp) to engage prospects and referral sources.

Assist in creating flyers, newsletters, leave-behinds, and branded promotional materials.

Coordinate social media content and manage online presence in collaboration with leadership.

Represent the agency at community events, health fairs, and networking functions.

Reporting & Optimization

Monitor and report on lead sources, inquiry-to-intake conversion rates, and campaign ROI.

Recommend and implement process improvements to enhance marketing and sales effectiveness.

Maintain brand consistency across all communications and materials.

Required Qualifications

2+ years of experience in inside sales, marketing, or customer engagement roles

Strong written and verbal communication skills

High degree of professionalism, empathy, and ability to handle sensitive conversations

Experience with CRM systems, email marketing platforms (e.g., Mailchimp, Zoho, etc.), and social media platforms

Strong organizational and time management skills

Preferred Qualifications

Experience in home care, senior care, healthcare, or service-based industries

Knowledge of HIPAA regulations and caregiving industry best practices

Graphic design or content creation tools experience (e.g., Canva)

Work Environment & Benefits

Office-based with flexible work-from-home potential

Occasional travel to referral partner sites or community events

Competitive salary and performance-based bonuses

Health and wellness benefits, PTO, and career development opportunities

Join our team and help families find the compassionate, high-quality care they deserve. At Right at Home, we believe in improving the quality of life for those we serve starting with you.