Chief Marketing Officer

Overview

We’re building the world’s most lifelike personal AIs—and we’re looking for a Head of Marketing to tell that story to the world. As Chief Marketing Officer (CMO), you’ll define how the world understands and engages with Uare.ai and lead a product‑driven growth strategy. From launching AI personas to scaling brand presence and driving adoption across two distinct customer bases, you’ll own the strategy and execution of our entire marketing engine.

This role is for a strategic, data‑driven, and creative marketing leader with experience navigating complex, multi‑audience funnels. You’ll work directly with the CEO and executive team to build brand equity, activate user growth, and develop tailored GTM strategies across segments.

Company context :

Uare.ai, founded by Robert LoCascio (former CEO of LivePerson for 28 years), is an AI startup launched in May 2024 with a mission to empower people to do more with their memories. Eternos creates AI‑driven personal digital twins to preserve, share, and interact with knowledge and stories. The proprietary Human Life Model (HLM) structures conversations and story data without training client data into traditional LLMs, leveraging 3rd‑party LLMs for conversations with HLM providing structure and reasoning. The platform targets broad B2C and B2B applications and has gained traction with media coverage in outlets such as NBC, NPR, The New York Post, and CNET.

Location & Type :

Los Altos, CA (in‑person role); Full‑time.

Responsibilities

Own and evolve the company’s marketing strategy for both B2C and B2B verticals

Build and lead a high‑performance marketing team across brand, growth, content, lifecycle, PR, and community

Drive targeted acquisition strategies for Baby Boomers / Gen X, leveraging both digital and offline tactics

Develop demand generation programs tailored to prosumers and enterprise use cases

Oversee content strategy, storytelling, and educational campaigns to explain our deep tech offering

Launch and manage performance marketing initiatives with a data‑first approach

Partner cross‑functionally with product, sales, and leadership to ensure tight alignment

Cultivate media relationships and thought leadership around AI, legacy, and future‑of‑work trends

Requirements

10+ years of marketing leadership experience, ideally with exposure to both B2C and B2B audiences in technology‑based businesses

Deep understanding of AI

Proven track record scaling customer acquisition, engagement, and retention across complex markets

Experience with segmented marketing, funnel optimization, and messaging strategy

Strong knowledge of digital channels (search, paid social, influencer, email, SEO) and field / relationship marketing

Strategic and hands‑on—you know how to execute and lead

Excellent communication skills with an intuitive grasp of brand voice and narrative

Deep curiosity about AI, human legacy, storytelling, and the intersection of tech and humanity

Based in or willing to relocate to Los Altos, CA (in‑person role)

Bonus Points

Background in marketing legacy products, personal storytelling tools, or life services

Experience building marketing systems for multi‑use‑case platforms

You’ve taken a startup from zero to scale across multiple audience types

Seniority level

Executive

Employment type

Full‑time

Job function

Marketing

Industries

Technology, Information and Internet

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