Marketing Intern
Comcast Spectacor is a leading sports and entertainment company with a diverse portfolio including the National Hockey League's Philadelphia Flyers, the National Lacrosse League's Philadelphia Wings, the award-winning Xfinity Mobile Arena, and the world-class esports franchise, T1 Entertainment & Sports. Headquartered in Philadelphia, Comcast Spectacor has more than 50 years of experience, with a proven track record of cultivating championship teams, managing world-class venues, and promoting vibrant communities.
The Marketing Department is looking for a creative and driven individual who has a positive attitude and a strong desire to learn. The Marketing Intern will have the opportunity to learn and work on marketing campaigns for the Philadelphia Flyers, Philadelphia Wings, and Xfinity Mobile Arena (formerly the Wells Fargo Center). Please note that this internship requires the availability to work 30-40 hours per week. We are looking for college juniors, seniors, or grad students.
Core Responsibilities
FLYERS :
- Write copy for marketing emails and newsletters including Kids Club, Season Ticket Members, and Group Sales
- Create and edit email marketing templates for upcoming home games
- Compile and write marketing sweepstakes recaps and present findings to the marketing team
- Assist with theme night and promotional giveaway planning
- Staff Flyers home games to manage ticket package redemption, theme nights, and promotional giveaways
- Manage inventory of autographed items and promotional items
- Build and manage data collection forms for Flyers Sales, Charities, Service, Community Relations, and Corporate Partnerships using Eloqua
- Assist with promotion of Student Rush and Military ticket discount programs, including building marketing strategy and identifying areas of opportunity
- Assist with execution of college ambassador program
- Assist with grassroots marketing initiatives including outreach, on-site event set-up, and ticket giveaways
- Work with digital content team to assist in creation of web interstitials and digital ads
XFINITY MOBILE ARENA :
Create artist profiles including background, history, discography, fun facts, show notes, and more for upcoming XMA events. Research prior tour stops and include information about marketing and promotion.Provide on-site support during XMA events, including but not limited to social media capture of guest experience initiatives, media prompts, and escorting media and photographers.Assist with sweepstakes execution and outreachMonitor and assist with Xfinity Mobile Arena branding initiatives, including monitoring Comcast Spectacor digital entities, outside media, and partners to ensure proper arena name and logo are being used.Create XMA forms for data collectionCreate and assist with marketing plans and campaigns including taglines, messaging, and contentConduct market research for pop culture trends amongst different demographicsWINGS :
Write copy for Wings marketing emails, including newsletters, season ticket member emails, and theme night / promotional emailsStaff Wings home games to manage ticket package redemption, theme nights, and promotional giveawaysResearch and prepare marketing plans for Wings theme nightsAssist with grassroots marketing initiatives for Wings, including outreach and ticket giveawaysBuild and manage data collection forms for Wings Sales, Service, Community Relations, and more.OTHER :
Assist in proofing all marketing materials print, TV, radio, email, social, etc.Conduct extensive marketing research in the sports and entertainment industry and present findings to the marketing teamAssist with invoice management and organization for digital campaignsWork cross-departmentally to execute Flyers swag item requestsSkills : Accountability, Communication, Professional Etiquette, Relationship Building, Resilience, Teamwork
Compensation : Base Pay : $8.00
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees.
Education
Certifications (if applicable)
Relevant Work Experience : 0-2 Years
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.